It is no secret that tribute acts are currently in high demand. A study found that tribute acts can gross over $10,000 a night during a peak season, indicating the magnitude of the market. This leaves you to wonder if these acts are actually legal though.
Technically, tribute acts are a violation of the rights to the original owner, but there happens to be a “grey” area pertaining these rights according to the current legislation.
Did you know that any band can cover a song during a live performance? The venue in which the band performs has a blanketed license that allots for the rights of organizations to cover the songs of other bands at their venue. Furthermore, every time a song is covered in a live performance, the original creators get paid. This means that you can essentially cover any song while performing at a venue and the big guys will sort out who should be compensated for your choice of song.
However, it should be noted that when performing as a tribute act, one may actually be trading off the name, brand, images, and reputation of the original act. In other words, this refers to the “right of publicity”. If it is found that such behavior undermines or devalues the brand of the original act, it opens the door for legal action against the tribute act. The tribute act can not impact the original act in any way such as loss of audiences or live revenue, or in any way trick the fans into believing that the tribute is genuine.
The right of publicity may vary by jurisdiction. A few factors that court will review to determine if a tribute act has violated the rights of the original act include:
These factors will allow opportunity to decipher if is there is an infringement to the original act. Ultimately, the most influential is whether or not the tribute act has caused any real damage to the original act. Furthermore, if the tribute act dilutes the original act in any way, it can be considered an infringement upon the brand.
A cautious way to pay tribute to an original act is to negotiate and be granted a license from the artist themselves. This allows one to use the brand’s name and derivatives of their trademarks for a fee. This may not be an easy option as you will have to make contact with the original artist. If you are not able to obtain a license, a few alternatives to minimize your risk may be:
It is important to keep in mind that tribute bands profit off of the goodwill of the artist in which they are paying tribute to. In fact, with all businesses, brand recognition and goodwill are essential to the success of the musical artist. The artist’s brand is ultimately what aids in the selling of their records, merchandise, and tickets to their concerts.
It is suspected that most of the groups the pay tribute to original acts, they don’t realize that their acts may be in violation of many different areas of law. As most know, imitation is the sincerest form of flattery, but in regard to tribute acts, it may just get you sued.
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