TEXAS TRADEMARK PORTFOLIO MANAGEMENT

TRADEMARK PORTFOLIO AND SOLUTIONS

What Is Trademark Portfolio Management? 

Trademark portfolio management is the process wherein a company develops and manages its' trademarks to maximize value. Importantly, managing and monetizing portfolios is an ongoing process and can be a significant portion of a corporation’s bottom line. As trademark and business strategies evolve, our trademark lawyers can assist in understanding, developing, and monetizing your trademark portfolios. 

Benefits To Managing Your Trademark Portfolio

Trademark lawyers are licensed attorneys who work in the specialty field of law governing intellectual property.  Our Dallas trademark attorneys assist clients in understanding the importance of advertising and brand marketing in a coherent and adaptive modern business environment. Patent portfolio management requires a company to make timely decisions about how best to use its intellectual property assets. Our patent attorneys work with each client to understand their business plan and assist in developing strategies that encompass the following:

• Prosecuting new patents for new marketable inventions;

• Enhancing a patent portfolio through licensing from third parties;

• Acquiring additional patents for market leverage;

• Licensing technologies to third parties; and 

• Analyzing cost versus benefits of maintaining intellectual property assets.

A trademark portfolio owner should understand  IP quantity a nd IP quality and know the difference between the two. Simply owning a lot of trademarks may not be an advantage. A trademark should only be maintained as an asset if there are clear monetary or strategic reasons for doing so.  Our attorneys can assist you in reviewing your brand strategy and monitoring for trademark infringement or other illegal use of your brand names, logos, and trade dress.  Detailed information on how to perform an intellectual property portfolio audit can be found here: Managing The Intellectual Property Audit .

Trademark Portfolio Attorneys 

Our Dallas trademark lawyers specialize in the area of law protecting the property rights of trademark owners and we can assist you in analyzing your trademark portfolio. We will work with you to develop and maximize your trademark portfolio and, once created, assist you in monitoring and protecting your trademark portfolio.