TRADEMARK LICENSING SERVICES

Trademark licensing is the process by which a registered trademark owner allows a third party to make and/or distribute specific products or services using the owner's trademark.  The trademark owner and the third party memorialize this trademark license in a trademark agreement that grants the third-party permission to use the registered trademark pursuant only to those mutually agreed terms and conditions outlined in the trademark agreement.  The trademark owner often will be called the "licensor," and the third party will be referred as the "licensee."  It is important for the owner/licensor to remain in complete control of the nature and quality of the goods or services sold under the registered trademark.  In addition to the trademark agreement, trademark licensing can occur with other types of relationships and agreements:

• Franchise agreements;

• Merchandising agreements;

• Retail agreements; 

• Brand extension agreements;

• Co-Branding agreements;

• Component or ingredient branding; and

• Creation of  industry standards (i.e., UIL, ANSI, etc.).

What Are The Benefits of Trademark Licensing? 

Our Dallas trademark licensing attorneys assist clients in understanding the importance of trademark licensing and brand marketing in an adaptive modern business environment.  Once you have trademarked your brand, licensing gives you the opportunity to leverage your intellectual property assets in new and meaningful ways:

• Do it yourself :  Launch forward with your own ideas, concepts and build a brand from scratch;

• Create additional revenue streams: A trademark owner can have multiple non-exclusive licenses agreements with many third parties;

• Expansion of your territorial base of operations: Licensing your brand to regions or territories for which you have no present capacity to expand into can add to your bottom line and enhance brand recognition;

• Leverage a third party's manufacturing, distributing, or sales engine: Teaming up with an established manufacturer or distributor can be a fast way to super-charge your brand;

• Revive value from discontinued marks to interested third parties: Don't throw away your mark; others may have interest in leveraging the goodwill remaining, which can create a new revenue stream; and

• Create strategic partnerships with third parties in complementary industries: Developed a new brand concept with the help of an ally in a complementary industry.  For example, a baseball glove manufacturer could super-charge your sports apparel brand.

A trademark attorney and trademark owner should work together to maximize and developed the appropriate license that not only protects the trademark owner but super-charges the brand in an economically and socially meaningful way.  With risk mitigation in mind, we will work with you to capitalize on the most lucrative licensing opportunities available for your trademark and brand.  Our attorneys negotiate and structure license agreements to achieve your business goals.

Dallas Trademark Licensing Attorneys

Trademarks and service marks are your calling card, and the more your business reputation grows, the more valuable your trademark will be. Unless you are correctly licensing your trademark, it can be challenging to maintain and enforce your company's right to the exclusive use of its brand names. Our Dallas trademark lawyers represent client's in trademark licensing throughout the United States.