DIGITAL MARKETING LEGAL SOLUTIONS

Wilson Legal Group is a Dallas law firm specializing in Internet law, online advertising, marketing, IP, and digital media law.

DIGITAL MARKETING & SOCIAL MEDIA

What Is Digital Marketing? 


Digital marketing encompasses all marketing efforts that use a website, the internet, and an electronic device. That digital marketing leverages the use of search engines, social media, tagging, texting, blogging, and email to drive consumer sentiment and connect with consumers. While traditional marketing consists of physical print ads and phone communication, digital marketing can occur anywhere an electronic device is capable of reeving a digital feed from the word wide web. Companies drive consumer sentiment and brand recognition in a plethora of ways, including  social media, video, or website-based marketing.


Common Legal Issues With Digital Marketing

 

  • Ownership and registration of intellectual property regarding software and content;

 

  • Content development agreements;

 

  • Protection and monetization of IP rights; 

 

  • Defense of third-party infringement claims;

 

  • Entity formation, capital, and financing strategies; and 

 

  • Enforcing copyrights.

 

Common Legal Solutions For Digital Marketing

 

  • Trademark counseling and litigation;

 

  • Licensing and technology transactions;

 

  • Patent counseling and litigation;

 

  • Trade name and trade dress protection; and

 

  • Copyright protection.

 

What Are The Benefits of Digital Marketing?


A strong digital presence is important in reaching your consuming audience, and will help you in many ways.  But know that like regular "marketing," "digital marketing" is also ever-changing, and your digital marketing strategies must be constantly updated to remain competitive. Digital marketing is "marketing," but it just occurs at an accelerated rate. A strong digital presence will help you reach the consuming public and will benefit you in several ways:

 

  • Creates awareness and engagement with your consumer before and after a sale;

 

  • Develops word-of-mouth and social sharing to spread consumer awareness;

 

  • Convert new buyers into loyal customers, and loyal customers into followers;  and

 

  • Targets the right product and the right time to the right consumer.

 

Our professional team of Dallas digital marketing lawyers specializes in areas such as marketing, payment recovery, and privacy as well as spotting business-related legal issues for the client's benefit. Our lawyers help draft enforceable agreements for use with websites, software applications, and other technology and inventions. We represent clients throughout the United States, state, and local courts, including the U.S. District Court's for the Eastern District of Texas, the Northern District of Texas, and the Western District of Texas Texas. 



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Additional Marketing Focus 

How Does Digital Marketing Work?


Digital marketing takes strategic planning, content development, and directed marketing to reach a digital consumer audience. Knowing where your potential customers go to get information, and utilizing those digital methods of connecting with them, can boost your business to the next level:

 

  • Facebook, YouTube, TikTok, and other social media sites that share content allow for the engagement of friends and family; 

 

  • Industry news and content to keep followers in touch with your solutions;

 

  • Search engine optimization (SEO) to maximize content marketing and internet saturation; 

 

  • Paid advertising to create website traffic and drive visitors to your offers and content; and

 

  • A marketing campaign, and e-mail mailing lists, to announce new offers, content, and helpful solutions. 

 

Our Dallas lawyers are experienced in advising clients involving product digital marketing development and protection.   

CLIENT MATTERS


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YEARS OF SERVICE

 25+

Award Winning

Recognized in the legal industry as dedicated board-certified lawyers and Rising Stars.

Expert Team

Your project will be handled by legal experts every time. You will have the most experienced attorneys working for you. 

Quality Representation

You’ll find the support you need to ensure that things run smoothly. We’re here to help with all your legal needs.

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By John Wilson May 6, 2025
TABC Administrative Proceedings in Texas 
A person is holding a cell phone in front of a book titled artificial intelligence
By John Wilson February 19, 2025
Copyright and Translated Content: Who Owns the Creative Rights? Understanding Copyright Law and Translation Copyright law protects creative work and bestows sole authority over the work upon the creators. For example, the owner of the work of a novel has the right over the work under the concept of the right under the copyright. Courts have found that “the degree of protection afforded by the copyright is measured by what is actually copyrightable in the publication and not by the entire publication.” See, e.g., Dorsey v. Old Sur. Life Ins. Co., 98 F.2d 872, 873 (10th Cir. 1938) (emphasis added). For translations, the situation is not very clear. Translations involve creative judgments over word translation and not the translation of mere words. Hence the knowledge about the applicability of the concept of the right over the work is essential for establishing the right over the work. For example, a Court in the Northern District of California stated that: “ the determinative question is whether Plaintiff holds a valid copyright. ” Signo Trading Intern. Ltd. v. Gordon, 535 F. Supp. 362, 363 (N.D. Cal. 1981). The Signo Trading Court dismissed Plaintiff’s infringement claims because plaintiff did not have a valid copyright as a matter of law in the translations and transliterations at issue because they lacked the “requisite originality.” Id. at 365. Can Translation Be Considered a Creative Process? The Practice of Translating Translation goes beyond the replacement of one word by the equivalent word from the source text. Translating literary work, poetry, and fiction with deeper meanings beyond the surface text is a complex, artistic process. Translating books like The Iliad, for instance, requires the practice of artistic translation to translate the emotions, thoughts, and the culture correctly. Technical Translations and Legal Translations Conversely, technical writing and texts for the law need less creativity and instead value correctness over all else. These writing forms require strict adherence to the original sense, leaving very little room for artistic interpretation. Translations for these writing forms thus typically involve less creative contribution and less potential for the work being protected by copyright. Why Is Creativity Important for Translations for Copyright? Originality when translating For a work to be subject to copyright, some creativity, however slight, is essential. Even when the translation is taken from the work, the translation also includes some creative work by the translator. This creativity can make the translation subject to copyright. A derivative work must “recast, transform[], or adapt[]” a preexisting work and “consist[] of editorial revisions, annotations, elaborations, or other modifications which, as a whole, represent an original work of authorship.” Id. In other words, it must change or alter the pre-existing work’s content and must itself be an original work of authorship. The Supreme Court stated that “ [t]he sine qua non of copyright is originality ” and that “ [t]o qualify for copyright protection, a work must be original to the author. ” Feist Publ’ns, Inc. v. Rural Tel. Serv. Co., Inc., 499 U.S. 340, 361 (1991) at 345. “Original, as the term is used in copyright, means only that the work was independently created by the author (as opposed to copied from other works), and that it possesses at least some minimal degree of creativity.” Id. (citing 1 M. Nimmer & D. Nimmer, Copyright §§ 2.01[A], [B] (1990)). In granting a Rule 12 motion to dismiss, the Signo Trading Court held that: " It is inconceivable that anyone could copyright a single word or a commonly used short phrase, in any language. It is also inconceivable that a valid copyright could be obtained for a phonetic spelling, using standard Roman letters, of such words or phrases. Although lists of words and translations of larger works may be copyrightable, Plaintiff cannot claim credit for any of the elements which make those things copyrightable. For these reasons, Plaintiff does not hold a valid copyright on the translations or transliterations ... " Signo Trading, 535 F. Supp. at 365. The Problem of the Derivative Work However, translations are generally "derivative works" - derived from the work of another. Because of this, the owner or author of the work is generally required to agree to the translation. Translations made illegally can be held under the classification of copyright violations, even when the translator has added creative elements. Who Has the Right over the Translated Work? Employer-Commissioned Translations Ownership of the copyright for the translation work varies. If the translation is commissioned by the owner of the original work, the owner will retain the right. Even when the translator adds creativity by passing over the original emotions and thoughts, the owner will not necessarily lose the right over the translation work. In some circumstances, the translation work can be accredited by the translator without them holding the right over the work. Independent Translations If a translation is performed independently by the translator, the translator can even be identified as the co-author of the translation. Nevertheless, the author typically has the underlying copyright, restricting the translator’s right over the work. Creative Translations from the Public Domain In certain cases, a translation may be creative enough to warrant its own copyright. For example, a translator adapting a classic work or a book in the public domain into modern language may introduce enough originality to qualify for copyright protection. However, direct, word-for-word translations are typically not considered original enough to receive new copyright protection. What About Machine Translations? The Human Creativity Copyright Requirement Machine-generated translations, including those produced by platforms like OpenAI , operate through advanced algorithms that replicate language patterns rather than capture the human touch. Unlike translations crafted by human translators who often infuse cultural insight and genuine emotion into the work, OpenAI's output is rooted in statistical patterns and data. Consequently, while these translations are impressively efficient and accurate, they typically fall short of the originality required for copyright protection. This distinction underscores the human creativity requirement needed to secure a valid copyright . Ultimately, although machine-generated translations serve as powerful tools, they do not offer the same legal and creative protections as those provided by human translators. The Bottom Line: Navigating Copyright in Translations Translations occupy the middle ground under the law of the copyright. Albeit the right of the original author generally has the right under the copyright, the right under the copyright can also be claimed by the translator provided the translation is creative enough. Central considerations here include the creativity the translator has added, the nature of the work being translated, and whether the work is under the public domain. These considerations establish the right of the owner under the copyright for the translation. Why Wilson Whitaker Rynell for Your Copyright Work? At Wilson Whitaker Rynell, our professional lawyers specialize in the practice of copyright law and copyright litigation , including the complex subject matter of translation work. We can provide you with advice about the ownership of your work under the provisions of the copyright, and protect your creative property. If you are the author, the publisher, or the translator, you can rely upon the advice from our firm. Copyright Translation FAQS
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By John Wilson February 12, 2025
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