In today's interconnected global economy, geographic boundaries no longer confine businesses. The Internet serves as an expansive marketplace, transcending physical limitations. As a result, numerous opportunities arise beyond domestic borders. With an increasing number of organizations capitalizing on the potential to provide services and market products in the international arena, securing international trademark protection becomes an essential element of a company's comprehensive long-term business strategy.
When establishing an international trademark program, a company can employ various strategies. These options encompass filing separate national applications with each country or utilizing international treaties to protect the mark across multiple countries simultaneously. We conduct a meticulous case-by-case analysis, taking into account the intricacies and limitations of each approach.
Each option carries its own advantages and disadvantages, which must be carefully weighed before proceeding. For instance, if you choose to file through the Madrid Protocol, a single application in either English or French grants a ten-year lifespan with a unified renewal date. Additionally, the initial filing cost is lower compared to separate national applications. However, one drawback is that your International Registration relies on your existing USPTO registration or application (known as the home registration or application) for the first five years. In other words, the rights granted by an International Registration may be invalidated if the home application fails to mature into registration or is abandoned or canceled within the initial five-year period. Should this occur, it is possible to convert the international registration into a series of national applications in the designated countries while retaining the original registration date. Considering the unique circumstances of each client, we develop an effective foreign registration program.
Trademark laws vary significantly worldwide, making it crucial to consult with a Trademark Specialist. There are notable distinctions between U.S. trademark laws and those of other countries. For example, in most foreign countries, it is not mandatory to use the trademark before registering it, unlike in the U.S. Additionally, while the U.S. requires specific details when specifying the products and/or services associated with the mark, many foreign countries allow for a broader description of goods/services.
If you need legal advice regarding your trademark rights, assistance with filing an international trademark, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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We represent clients nationwide, including Dallas, Austin, Houston, and other Texas areas such as Fort Worth, Arlington, Carrollton, Plano, Allen, Lewisville, Flower Mound, Irving, Denton, McKinney, North Richland Hills, and all cities within Dallas County, Tarrant County, Collin County, and Denton County.
Wilson Whitaker Rynell
16610 Dallas Parkway, Suite 1000
Dallas, Texas 75248
972-248-8080 (MAIN)
972-248-8088 (FAX)
info@wrrlegal.com (E-MAIL)