In general, the person who applies a trademark to their goods or services is considered the owner of the mark. It's important to get this right from the outset, as if the applicant is not the owner, the application is invalid and cannot be changed.
One way to own a trademark is through individual ownership. This is typically seen when the owner is operating as a sole proprietor, or when an individual files an Intent-to-Use (ITU) application because they have not yet used the mark or formed a company to use it. In the former scenario, the owner may want to consider creating an appropriate business entity. In the latter scenario, the owner may want to file the ITU application to get things started while they form the business entity. However, if neither of these situations applies, individual ownership may not be the appropriate ownership structure.
Another option for trademark ownership is through a business entity. Limited Liability Companies (LLCs) and corporations are common examples of business entities that can own a trademark. Typically, these entities develop a mark to identify themselves as a source of goods or services. If a business entity exists, then the owner of the trademark should be named as the business entity, as technically it's the business that provides the goods or services, not the owners of the mark.
The designated owner of a trademark is authorized to license or transfer the mark, acknowledge its worth for accounting purposes, utilize it as a form of security, and take legal action against those who infringe upon it. When a company owns the trademark, it mitigates potential risks that may arise from changes in the company's ownership structure, such as the sale of the company or the departure of one of the owners.
If you are in a business partnership with another individual and you haven't established an LLC or corporation, it's important to be aware of the potential issues that may arise with trademark ownership.
Joint ownership of a trademark is permissible in certain cases, but it can raise concerns about potential risks in the future. For example, a future sale of the company may be more challenging, and one owner may be able to enter into contracts regarding the mark without the knowledge of the others. If an applicant is considering listing multiple individuals as owners, they should carefully consider whether those individuals are the appropriate legal owners and whether joint ownership is the proper structure for the business in the long run.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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