A certification mark serves to certify specific characteristics or features of goods or services and is used by a party other than the owner. The evaluation criteria for registrability of a certification trademark are the same as those for standard trademarks. Certification marks may be refused for various reasons, including likelihood of confusion, mere descriptiveness, and if the mark does not function as a certification mark. For instance, if a title or educational degree is used solely for personal purposes and does not function as a certification mark, it will be refused by the Examining Attorney.
Similar to trademarks or service marks, certification marks can be cancelled through a cancellation proceeding at the Trademark Trial and Appeal Board (TTAB). However, some grounds for cancellation differ. Section 14 of the Trademark Act specifies that a certification mark may be cancelled if: (1) the registrant does not control the mark's use; (2) the registrant engages in producing or marketing goods or services to which the mark is applied; (3) the mark is used for purposes other than certification; or (4) the registrant selectively refuses to certify goods or services of individuals who meet the standards and conditions set by the certification mark.
The Trademark Act does not require a specific form for certification marks. Like standard trademarks, they can consist of words only, designs only, or a combination thereof. While certification marks often include terms like "certified," "inspected," or "approved by," such wording is not mandatory. The Examining Attorney will assess the record to determine if the mark's marketing or use circumstances establish certification significance in the marketplace.
It is well established that the owner of a certification mark cannot use the identical mark as a standard trademark or service mark for the same goods and services it certifies. However, there is some uncertainty regarding the degree of dissimilarity required between the certified goods/services and other related goods/services. The TTAB seems to extend the rule to any goods or services likely to cause confusion with those certified by the mark owner. For example, the mark "O.J." was registered as a certification mark for Florida-grown oranges meeting the owner's standards, but the same owner was not permitted to register the same mark for promoting orange juice made from Florida oranges. It's important to note that this rule applies to marks that are identical or substantially similar to the point of constituting the same trademark. Modifications to the mark, if significant and creating a distinct commercial impression, can result in different marks that are not subject to this rule.
Finally, an Examining Attorney will scrutinize a certification mark application if there is a contractual relationship resembling a license or franchise. Such circumstances typically indicate usage as a standard trademark or service mark rather than a certification mark. Certification mark applications present various challenges.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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