Bona fide, in essence, refers to acting in good faith, being genuine, and authentic. It stands in direct opposition to being deceitful or fraudulent. When it comes to an application with the International Trademark Unit (ITU), it is crucial that the applicant genuinely intends to use the trademark in the future. This assessment heavily relies on the goods or services specified in the ITU trademark application. For instance, if the application involves a rather ambitious product like an automobile, how can the applicant demonstrate a true intention to sell cars under the requested trademark?
Importantly, this assessment is objective, meaning that the applicant's personal mindset is not the decisive factor. Notably, successful challenges to ITU applications often stem from a lack of supporting documentation on the part of the applicants. These trademark filers were unable to provide evidence that substantiates their plans to utilize the mark.
Instances in which trademark applications have been unsuccessful due to the absence of genuine intent to use include, lack of business plans, failure to initiate advertising or marketing efforts, mere trademark searches and filing an application without additional evidence is inadequate to demonstrate intent, engaging in activities outside the United States, but not within the United States, foreign applicants providing an excessively broad and extensive list of goods and services, and applying for a high number of classes of goods and services.
Instances where the applicant presented satisfactory proof of a genuine intent include expanding existing product lines to include new products and demonstrating the capability to manufacture the goods.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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