When submitting a trademark application, the applicant must include a drawing page, unless the mark is for a non-visual element like a sound or scent. The drawing visually represents the trademark being sought for registration and comes in two forms: standard character and special form. If the mark consists of words, letters, numbers, or a combination thereof without any specific font style, size, or color, the United States Patent & Trademark Office (USPTO) will create a "standard character drawing" for the applicant. The USPTO provides a comprehensive list of all the standard characters that can appear in this type of drawing. If the drawing includes any element not found in the standard character list, the applicant must file a special format drawing. The Examining Attorney will consider the specimen submitted along with the application to determine if all the elements of the mark can be reproduced using standard characters.
A standard character drawing displays the trademark in black on a white background. The purpose of the drawing page is to inform the public about the nature of the trademark. The drawing is entered into the Trademark Electronic Search System (TESS) of the USPTO, and the application is uploaded to the Trademark Applications and Registration Retrieval (TARR) database on the USPTO website. By viewing the drawing page, prospective applicants can be aware of existing trademarks and conduct a preliminary clearance search before filing their own trademark application. For more information on why it's crucial to conduct a clearance search before registering a trademark, please refer to our webpage with the same title.
The second type of drawing is a "special form drawing," which is used when the applicant seeks protection for specific characteristics of the mark, such as design, stylized lettering (a particular font), or color. This drawing may either claim color as a feature of the mark or allow for the use of the design mark in any color. The special form drawing should display the trademark in black on a white background unless color is claimed as a feature. The drawing enables the USPTO to categorize the trademark for search purposes. It's essential to submit an exact representation of the mark because the USPTO will use the drawing to reproduce the mark in the Official Gazette for publication purposes and on the official Certificate of Registration.
The drawing must be in .jpg format, scanned at a resolution of no less than 300 dots per inch (dpi) and no more than 350 dpi. It is recommended that the mark image has dimensions of no less than 250 pixels and no more than 944 pixels, with minimal white space surrounding the trademark design. When color is not a feature of the trademark, the mark should appear in black and white. When scanning the image, ensure the settings are adjusted for a black and white image file, and remove the ™ symbol. The image should solely represent the mark.
If a color claim is made, each color must be specified, along with an explanation of where they appear in the mark. If white, black, or gray are present in the mark image, the applicant must clarify if those colors are claimed as features of the mark or if they are used to illustrate certain aspects of the mark that are not part of the mark itself. For instance, applicants may use dotted or broken lines to demonstrate the placement of the mark on a product. However, if the mark's background is white and it's evident that the background is not a feature of the mark, no explanation of the white background is necessary. Preparing trademark applications containing special form drawings can be intricate and often requires guidance from trademark counsel.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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