After submitting a trademark application to the United States Patent & Trademark Office (USPTO), it usually takes around 14-16 weeks for an Examining Attorney to be assigned to the case. Once assigned, the Examiner may issue an Office Action. A common occurrence in trademark application prosecution is the issuance of Likelihood of Confusion refusals. This statutory basis applies to trademarks on both the Principal Register and the Supplemental Register. To avoid this type of refusal, conducting a comprehensive U.S. trademark clearance search before filing the application is the best strategy. Such a search provides data from both state and federal trademark registers, as well as unregistered trademarks used in commerce.
Even after conducting trademark clearance searches, an Applicant may still receive an Office Action citing likelihood of confusion with a prior registration or pending application. The Examining Attorney will provide copies of the cited registrations or pending applications. It is advisable to check the expiration dates of the cited registrations and ensure their validity. For instance, if a Declaration of Use or Renewal is due soon, it is crucial to verify that the registration is being maintained. This rule also applies to pending applications. For example, if a Notice of Allowance has been issued for a trademark application, it is important to ensure that the applicant files an acceptable Statement of Use and specimen.
Once the status of the cited registration or application is confirmed, the Applicant can submit arguments to distinguish its mark from the cited registration or application. This may involve highlighting differences between the two trademarks. The Applicant should compare the cited mark with its own mark, considering dissimilarities in appearance, sound, connotation, and commercial impression.
In general, if there is similarity in any one of these elements, it may be sufficient to determine that the marks are confusingly similar. Examiners often cite the rule that consumers tend to focus more on the first term of a mark for source identification, making it the dominant portion of the mark. In a likelihood of confusion analysis, greater weight is often given to the dominant feature. Additionally, adding a term to a registered trademark usually does not eliminate the similarity between the marks or overcome likelihood of confusion. Furthermore, modifying a mark in a way that changes its visual appearance but not its sound is typically ineffective, as trademarks that sound the same are considered legally identical and phonetic equivalents (e.g., "quick" and "kwik").
Regarding the relatedness of goods and services, the determination is based on the identification of goods and services in the application or registration. Limitations on trade channels can only be imposed if the identification of goods or services specifically defines and restricts the distribution or classes of consumers. Without such limitations, the Examining Attorney or the Board will assume that the trade channels for the goods or services are those typically associated with them.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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