A trademark applicant can establish ownership of a mark based on its exclusive use, use by a "related company" under the owner's control, or joint use by the owner and the related company. A related company refers to any person or entity whose use of the mark is controlled by the owner regarding the quality and nature of the goods or services. Only the owner of the mark, the entity controlling the goods and services' nature and quality, can apply to register the mark.
If the related company exclusively uses the trademark without the applicant's use, this information must be disclosed in the trademark application. For use-based applications, this information should be included in the application itself, and for intent-to-use applications, it should be provided in the Statement of Use. However, the applicant is not required to provide the name of the related company or explain how they control the goods and services' nature and quality. Also, if the mark's first use is by a predecessor in title or a related company, a statement to this effect should be included.
Examples of situations where a related company may arise include a wholly owned company by the applicant, a licensor and licensee arrangement, or a store operating as a franchisee. In the case of a franchise, the franchisee's use of the trademark benefits the franchisor. In evaluating ownership, the key consideration in license or franchise agreements is who controls the quality of the goods and services associated with the trademark. If the mark owner fails to exert sufficient control over licensees or franchisees, it may be argued that they have abandoned their rights in the mark.
Another scenario requiring analysis is the relationship between a distributor and manufacturer, as well as a manufacturer and importer. A distributor or importer of the goods is not considered a related company user of the mark. Merely distributing goods in commerce does not grant ownership rights to a distributor or importer. However, there are exceptions where an importer or distributor could be recognized as the mark owner. One such exception is when a U.S. importer or distribution agent, with written consent from the mark owner, registers the mark in the U.S.
Once the application is filed, and the trademark owner is designated, the only way to change the applicant's name is through assignment. Some general rules concerning related companies should be noted. Firstly, having the same stockowners, directors, or officers does not automatically classify a company as a related company under Section 5 of the Trademark Act. Secondly, if two sister companies are controlled by a single parent company, this alone does not establish them as related companies.
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