The trademark application submitted by an Applicant undergoes an ex parte examination conducted by the United States Trademark Examiners. When an Examiner issues a §2(d) refusal, it typically means that the Applicant's mark, when used with the goods or services mentioned in the application, bears a resemblance to an already registered mark, creating a likelihood of confusion regarding its source. During the initial evaluation, the Examiner focuses on comparing the trademarks and assessing the relatedness of the goods or services.
To determine the relatedness of goods or services, the degree of similarity between the trademarks plays a crucial role. The more similar the trademarks are, the less connected the products or services need to be in order to create a likelihood of confusion. It is important to note that the goods or services do not have to be identical or directly competitive for a likelihood of confusion to exist. To understand the legal standard of Likelihood Of Confusion in trademark law, please refer to the Trademark Manual of Examining Procedure §1207.01.
When refusing a trademark application based on likelihood of confusion, it is the responsibility of the Examining Attorney to present evidence demonstrating the relatedness of goods and services. This evidence may include prior registrations of the same mark for both the Applicant's and the registrant's goods and/or services. Other types of evidence can include advertisements featuring the subject goods/services being promoted or sold together by the same dealer or manufacturer, as well as news articles or websites indicating that the goods/services are used together or by the same consumers. The identifications alone in the application or registration may be considered evidence of the relatedness of goods or services.
The key question to consider is how consumers encounter the goods or services in the marketplace. In other words, if individuals come across the goods or services and mistakenly believe that they originate from a common source, affiliation, connection, or sponsorship, the marks will be deemed confusingly similar. Conversely, if consumers do not encounter the products or services in the marketplace, even if the marks are identical, there will be no likelihood of confusion.
The nature and scope of the Applicant's or Registrant's goods or services are determined by the identification provided in the trademark application or registration. There is a common misconception that if a broadly worded identification is cited against an application, the Applicant can simply narrow the description of goods or services to avoid a §2(d) refusal based on likelihood of confusion. However, this is not the case. If no restriction is specified in the identification, the Trademark Examiner will assume that the goods or services are available through all normal trade channels and are accessible to all types of consumers.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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