Trade dress refers to the overall appearance of a product, including its design, packaging, color, and even flavor. When seeking to register trade dress, the distinctiveness and functionality of the features are important considerations.
The doctrine of functionality determines whether certain features of the trade dress are essential for the product's use or significantly impact its cost or quality, thereby hindering competition. If a feature is deemed functional, the trade dress cannot be registered, regardless of its acquired distinctiveness.
In some cases, the presence of a utility patent for the claimed features can be persuasive evidence of functionality. An amendment to the Lanham Act in 1998 explicitly introduced the ground for refusing trademark registration based on functionality.
The burden of proof lies with the examining attorney to establish a prima facie case of functionality. The applicant must then present evidence to rebut this refusal. The functionality determination is a factual inquiry that considers various factors such as patents, advertising materials, alternative designs, and manufacturing advantages.
It's important to note that the question of functionality should not be confused with whether the product performs its intended function. The relevant inquiry follows the factors outlined in the In re Morton-Norwich Products, Inc. case.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
Getting in touch is easy. Use the form below and request a free consultation today.
Recognized in the legal industry as dedicated board-certified lawyers and Rising Stars.
Your project will be handled by legal experts every time. You will have the most experienced attorneys working for you.
Let's talk about your legal issue
Wilson Legal Group P.C.
d/b/a Wilson Whitaker Rynell
(972) 248-8080 (Dallas) MAIN OFFICE
(713) 830-2207 (Houston) Appointment Only
(512) 691-4100 (Austin) Appointment Only
For more information on how we can assist in your intellectual property, commercial litigation, divorce, or other personal needs, let us know how we can help you:
WILSON WHITAKER RYNELL
Thank You for Contacting Us!
Your information has been sent, and we will contact you shorlty...issues.
WILSON WHITAKER RYNELL
Oops, there was an error sending your message.
Please try again later.
Disclaimer:
This form does not establish an attorney-client relationship, and should only be used to contact the firm about scheduling a call or meeting. No confidential or sensitive information should be sent using this form.
We represent clients nationwide, including Dallas, Austin, Houston, and other Texas areas such as Fort Worth, Arlington, Carrollton, Plano, Allen, Lewisville, Flower Mound, Irving, Denton, McKinney, North Richland Hills, and all cities within Dallas County, Tarrant County, Collin County, and Denton County.
Wilson Whitaker Rynell
16610 Dallas Parkway, Suite 1000
Dallas, Texas 75248
972-248-8080 (MAIN)
972-248-8088 (FAX)
info@wrrlegal.com (E-MAIL)