In order to obtain a U.S. registration, an applicant (excluding those relying on international rights) must have genuinely used the mark in commerce as part of regular trade activities. Merely reserving a right in a mark is not sufficient. This technical "use" entails:
Trademark Use: Placing a term or other source designation on the goods, their containers, associated displays, or tags/labels affixed to them. If it's impractical to do so directly on the goods, placement on documents related to the goods or their sale is acceptable. Also, transporting the goods in commerce.
Service Mark Use: Displaying a term or other source designation during the sale or advertising of services and rendering the services in commerce.
For a U.S. application, even one based on an intention to use the mark in commerce, it will not progress to registration until the applicant claims a date of technical first use of the mark. If this date is later than the filing date of the application, the filing date will be considered the constructive use date when compared to others asserting rights in similar marks.
In cases of opposition or cancellation against another party claiming rights to a confusingly similar mark, Tribunals have acknowledged the priority rights based on pre-sale activities, even if they did not meet the requirements for technical trademark or service mark use. These activities (1) should have generated public awareness that the designation identifies the source of the goods or services and (2) they must have been followed by actual technical use within a commercially reasonable timeframe.
These analogous use activities may involve the mark being featured in advertising, newspaper or magazine articles, catalogs, websites, and similar mediums before the goods have been transported or the services have been rendered under the mark.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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