Standard Character Marks and Special Format Marks
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Reasons to use standard character marks or special format marks when submitting a trademark application.
Standard Character Marks and Special Format Marks
When submitting a trademark application to the United States Patent & Trademark Office (USPTO), one of the choices that the applicant must make is whether to use a Standard Character mark (a word mark) or a Special Format mark (a mark that includes design elements). If the mark is presented in standard characters, the owner can utilize the mark in any font style, size, or color. This implies that the applicant will not be restricted to a specific depiction of the mark. As a result, Standard Character marks offer extensive trademark protection.
A Standard Character Mark
Standard Character marks provide broad protection and allow the owner to use the mark in any font style, size, or color. The USPTO has a standard character set that lists all qualifying letters, numerals, diacritical marks, and punctuation marks, so it's important to check this list before registering your mark. If your mark includes an element not in the standard character set, you must register a special format mark instead.
If you're registering a Standard Character mark, the USPTO will create a drawing for you that must not include extraneous matter such as ™ or ®. While you can use the ™ symbol in commerce for an unregistered mark, it should not be included in the drawing. You can only use the ® symbol once the USPTO issues your Certificate of Registration. The drawing must show the mark in black on a white background, with no design element or stylization, and no underlining. The mark must consist of standard characters without claiming any particular font style, size, or color.
Special Format Marks
A special format mark includes design elements, colors, unique lettering styles, or distinctive punctuation. If the applicant wishes to claim any of these features, a special format drawing is required. If color is not claimed, the mark should be presented in black and white, and the applicant may use any colors they choose.
If a mark contains characters not found in the USPTO's standard character set, a special form drawing is also required. Although the USPTO no longer requires a specific size for drawings, it is recommended that applicants upload drawings with dimensions between 250 and 944 pixels. If an examining attorney determines that a standard character mark should have been filed as a special format mark, an amendment may be allowed as long as it does not significantly change the mark. Special format drawings must be in .jpg format and scanned with a resolution of 300 to 350 dots per inch.
Contact an Experienced Trademark Attorney
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
- 66(a) Applications
- Abandoning a Trademark Application or Withdrawing a TTAB Proceeding
- Abandonment and Nonuse
- Abbreviations as Trademarks
- Accelerated Case Resolutions
- Acquired Secondary Trademark Meaning
- Amending Trademark Application
- Assigning a Trademark
- Assigning a Trademark and the Intent to Use Application
- Avoiding Fraud on Trademark Applications
- Avoiding Trademark Litigation
- Basis for Filing a Trademark
- Benefits of Registering a Trademark
- Bona Fide Intent to Use
- Celebrity Trademarks
- Challenging the Relatedness Factor
- Challenging Trademark Rights
- Claims in a Notice of Opposition
- Co-Existence Agreements
- Common Law Trademarks in the Internet Era
- Common Law Use and Priority
- Conflicting Marks
- Consent Agreements
- Constructive Use Priority
- Dates of Use
- Defenses in Opposition and Cancellation Proceedings
- Descriptive or Generic Trademarks
- Design Marks
- Design Trademarks
- Determining Trademark Similarities
- Discovery in TTAB Proceedings
- Dividing a Trademark Application
- Drawing Page
- Electronic Display Specimens for Trademarks
- Evidence in TTAB Proceedings
- Evidence of Acquired Distinctiveness
- Expediting Trademark Cancellation for Nonuse or Abandonment
- Extending Time to Oppose
- Factors of a Likelihood of Confusion Analysis
- False Suggestions of Connection
- Famous Trademarks and Likelihood of Confusion and Dilution
- Filing an Opposition or Cancellation Proceedings
- First Sale Doctrine
- Five Years of Use
- Foreign Trademark Rights
- Generic Trademarks
- Geographic Trademarks
- Hiring Trademark Counsel
- Immoral and Scandalous Trademarks
- Incontestability of U.S. Trademarks
- International Trademark Filings
- Joint Trademark Ownership
- Lawful Use of a Trademark in Commerce
- Likelihood of Confusion Analysis
- Likelihood of Confusion Refusal
- Merely Descriptive Trademarks
- Multiple Bases for a Trademark Application
- Overcoming and Ornamentation Trademark Refusal
- Personal Name Trademarks
- Principal and Supplemental Registers
- Protecting Single Creative Works
- Recording Trademark Assignments
- Refusal of a Trademark
- Refusing a Trade Dress Application
- Registering a Certification Trademark
- Registering a Service Mark
- Registering a Trademark That Lacks Inherent Distinctiveness
- Registering an International Trademark
- Relatedness of Goods or Services
- Request for Reconsideration in Trademark Office Action
- Requirements for International Trademark Application
- Revive an Abandoned Trademark Application
- Secondary Meaning
- Source Confusion
- Special Trademark Applications
- Standard Character and Special Format Marks
- Standing in Opposition and Cancellation Proceedings
- State Trademark Registration
- Statement of Use Extensions
- Tacking Doctrine
- Technical Trademark Use
- The Supplemental Register
- Trade Dress
- Trade Dress Application
- Trademark Application
- Trademark Clearance Searches
- Trademark Disclaimers
- Trademark Licensing
- Trademark of Authors, Performing Artists, and Characters
- Trademark Ownership
- Trademark Protection In Texas
- Trademark Settlements
- Trademark Specimens
- Trademark Specimens
- Trademark Use by Related Company
- Trademark Use in Advertising
- Trademark Use in Commerce
- Trademarking a Distinctive Mark
- Trademarking a Hashtag
- Trademarks for Musical Artists
- TTAB Discovery Rules
- TTAB Proceedings
- U.S. Service Mark
- U.S. Trade Dress
- Understanding Trade Channels
- Unitary U.S. Trademark
- Universal Symbols as Trademarks
- Using Secondary Sources
- What is an Ex Parte Appeal?
- Where to Register a Trademark
- Who Must File a Trademark?
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