When submitting a trademark application to the United States Patent & Trademark Office (USPTO), one of the choices that the applicant must make is whether to use a Standard Character mark (a word mark) or a Special Format mark (a mark that includes design elements). If the mark is presented in standard characters, the owner can utilize the mark in any font style, size, or color. This implies that the applicant will not be restricted to a specific depiction of the mark. As a result, Standard Character marks offer extensive trademark protection.
Standard Character marks provide broad protection and allow the owner to use the mark in any font style, size, or color. The USPTO has a standard character set that lists all qualifying letters, numerals, diacritical marks, and punctuation marks, so it's important to check this list before registering your mark. If your mark includes an element not in the standard character set, you must register a special format mark instead.
If you're registering a Standard Character mark, the USPTO will create a drawing for you that must not include extraneous matter such as ™ or ®. While you can use the ™ symbol in commerce for an unregistered mark, it should not be included in the drawing. You can only use the ® symbol once the USPTO issues your Certificate of Registration. The drawing must show the mark in black on a white background, with no design element or stylization, and no underlining. The mark must consist of standard characters without claiming any particular font style, size, or color.
A special format mark includes design elements, colors, unique lettering styles, or distinctive punctuation. If the applicant wishes to claim any of these features, a special format drawing is required. If color is not claimed, the mark should be presented in black and white, and the applicant may use any colors they choose.
If a mark contains characters not found in the USPTO's standard character set, a special form drawing is also required. Although the USPTO no longer requires a specific size for drawings, it is recommended that applicants upload drawings with dimensions between 250 and 944 pixels. If an examining attorney determines that a standard character mark should have been filed as a special format mark, an amendment may be allowed as long as it does not significantly change the mark. Special format drawings must be in .jpg format and scanned with a resolution of 300 to 350 dots per inch.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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