When confronted with a trademark dispute or conflict, it is highly recommended that parties explore settlement options. Opting for litigation should be avoided for several reasons, including the escalating costs involved and the uncertainty of an unfavorable outcome. Both court proceedings and Trademark Trial and Appeal Board proceedings are lengthy, costly, and significantly disrupt a brand's marketing efforts and related activities. In addition to sidestepping excessive legal expenses and achieving a prompt resolution, settling a trademark conflict offers other advantages as well. It allows for the creation of a tailored agreement that addresses the specific needs of each party involved, eliminates the risk of an unfavorable ruling, maintains amicable relations between the parties, avoids the disclosure of confidential information and documents during the discovery process, and enables the resumption of day-to-day business activities with minimal interruption.
Parties are increasingly employing innovative approaches to find resolutions. However, when confronted with a trademark dispute at the Trademark Trial and Appeal Board, there are some fundamental options that should be promptly considered. The initial inquiry should revolve around whether it is possible to amend the identification of goods and services in the trademark application or registration to mitigate confusion. In certain cases, an applicant or registrant can clarify or narrow down (expanding the identification is not permitted) the description of goods and services. This can be achieved by removing specific items from the identification, imposing restrictions on trade channels, limiting the target consumer groups, or implementing other constraints on the goods or service scope. On occasion, it may be appropriate to broaden the identification, in which case a new trademark application must be filed. As part of the settlement agreement, the Opposer or Petitioner would undertake not to oppose the new application or resulting registration, while the applicant or registrant would agree to abandon the pending application or surrender the original registration.
Another possibility is to make amendments to the trademark. If a party intends to modify their mark, it is crucial that the amendment does not substantially alter the mark, and the previously submitted specimens and drawing must support the amended mark. Otherwise, a new trademark application will need to be filed. In the event that the proposed amendment is supported by the filed specimens or substitute specimens, the applicant can amend the drawing (ensuring that the mark in the drawing aligns with the specimens). The general principle regarding "material alteration" is that the amended mark should not create a distinct commercial impression from the original mark (which would necessitate republication for opposition purposes). However, there is an exception to this rule: if the added element was already covered by a valid registration owned by the same party and encompassing the same goods or services, it will not be deemed a material alteration.
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Another viable option for resolving the dispute is for the Applicant or Registrant to voluntarily abandon their trademark application or surrender their registration. If the proceeding has not yet commenced, voluntary abandonment is a straightforward process. However, if the proceeding has already begun, it is advisable for the party to obtain written consent from each opposing party in the proceeding. Failure to obtain consent may result in a judgment being entered against the applicant, with preclusive effect. The same principle applies to the surrender of a trademark registration. Similarly, an Opposer or Petitioner may agree to withdraw their proceeding for various reasons. For instance, if acceptable amendments are made to the goods or services in the trademark application or if the mark itself is modified, this may lead to a withdrawal. Either an Opposition or Cancellation proceeding can be withdrawn without prejudice if the answer has not been submitted. Another scenario that could prompt a withdrawal of an opposition or cancellation proceeding is if the parties enter into a settlement agreement.
Parties can also reach a settlement by considering assignments and licensing. When confronted with a conflicting mark from a prior application or registration, a party can initiate contact with the owner of the mark to negotiate either an assignment of rights or, alternatively, a licensing agreement. Additionally, in certain cases, a settlement can be reached if the parties agree to disclaim a specific word or element of the mark. These are among the settlement alternatives that should be explored prior to pursuing litigation.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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