Overcoming a rejection based on likelihood of confusion issued by the United States Patent and Trademark Office ("USPTO") can be one of the most challenging tasks in the entire process of applying for a US trademark. According to Section 2(d) of the Trademark Act, the USPTO is legally required to deny registration of your trademark if it is likely to cause confusion with an existing registered mark. If there is a conflicting mark, the examining attorney assigned to review your trademark application will send you a trademark office action that provides a detailed explanation of why confusion is likely. Failure to respond to this office action within the specified deadline will result in the abandonment of your application, requiring you to start the trademark process from the beginning.
To address a likelihood of confusion rejection, it is important to comprehend the reasons behind the examining attorney's decision. Typically, the examining attorney focuses on two key factors: (1) The similarity between the marks in terms of appearance, sound, meaning, connotation, and overall commercial impression and (2) The relatedness or similarity between the products/services listed in your application and those in the cited registration.
However, most likelihood of confusion refusals are not straightforward. Determining whether one mark is likely to cause confusion with another can be complex and subjective. For instance, if you apply to register "SWIFT SOLUTIONS" for "brooms" and there is an existing trademark registration for "SWIFT SOLUTIONS" for "running shoes," the USPTO is unlikely to reject your application since shirts and electric generators are not typically perceived as similar or related products originating from the same source. However, what if there is a registration for "VOGUE THREADS" for "shirts" or "VOGUE THREAD" for "yarns"? In such cases, the question of likelihood of confusion becomes more debatable, and reasonable individuals may arrive at different conclusions.
You have essentially four choices to address a likelihood of confusion rejection:
-Present arguments and provide evidence against the rejection.
-File a Petition for Cancellation against the cited registration.
-Pursue a consent and coexistence agreement with the owner of the cited registration.
-Request a suspension of your trademark application.
Please be aware that not all of these options may be suitable, accessible, or advisable based on your specific circumstances. Some options may carry risks or be financially burdensome. I strongly advise you to seek guidance from a reliable trademark attorney before proceeding with any of these options. This precaution will help you avoid potential complications that may arise from the likelihood of confusion rejection you are currently confronting.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or overcoming a likelihood of confusion refusal, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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