For a registered trademark to be eligible for incontestability status, it must have been continuously used for five years and not have been acquired through fraudulent means.
An incontestable trademark is a type of registered trademark that is generally immune to most legal challenges. Once a trademark is declared incontestable, it becomes extremely difficult to challenge or dispute in court except under limited circumstances. This status provides a significant boost to the trademark's legal strength.
The submission of an Affidavit of Incontestability is not required, but it is often recommended by attorneys as a persuasive tool in Cease & Desist demands. If an alleged infringer is informed that the subject mark is a federally registered trademark that is "incontestable," they may be more likely to stop using a similar trademark based on the demand correspondence.
Acquiring incontestable status offers significant benefits. Once an Affidavit of Incontestability is filed, the registration serves as conclusive evidence of the validity of a registered mark, the registrant's ownership of the mark, and the registrant's exclusive right to use the mark in commerce. However, the name of the Affidavit can be misleading since it suggests that the registration cannot be disputed for any reason, which is not true.
The incontestability status shields the trademark owner from challenges related to descriptiveness. After filing the Affidavit of Incontestability, the registration cannot be challenged on the grounds that the mark is simply descriptive of the goods or services, the mark is a geographic location that would create a goods-place or service-place association in consumers' minds, or that the mark is primarily a surname.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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