Before applying for a trademark, it is essential for a potential trademark owner to determine the countries in which they are conducting business or intend to use the mark in the future. They should consider the time it will take for their company to establish a presence in each country and weigh this against the risk of someone else registering a similar mark for related goods or services. Trademark rights are territorial and vary across countries, making it possible for the same mark to be registered by different owners in different countries. Based on this assessment, the company can create a prioritized list of countries or regions to register their mark, focusing on key markets and entry timeframes.
Additionally, it is important to identify which international treaties govern the countries of interest. For example, the Madrid System operates under two international treaties: the Madrid Agreement and the Madrid Protocol. The United States is a member of the Protocol but not the Agreement. Another significant treaty is the Paris Convention, adopted by 175 countries. This convention grants nationals of any member country the same intellectual property rights advantages, including the right of priority based on an initial trademark application filed within the Union. This allows the applicant six months to file another trademark application in another Union country while retaining the benefit of the first filing date.
Under the Protocol, nationals of member countries can seek trademark protection in other contracting parties based on a pending application or registration in their country of origin. In other words, both the country of origin and the desired filing countries must be Protocol members. If this requirement is not met, the applicant can file a national application directly with the trademark office in the desired country. Choosing the Madrid Protocol route enables the designation of the European Union (EU), providing protection in all EU member states. However, a downside to this option is that if a refusal or unsuccessful opposition occurs in one member country, the entire EU application may fail. In such cases, the applicant has the opportunity to convert to national applications within three months, retaining the original filing date. However, this entails additional costs in terms of fees, local counsel, and examination by national trademark offices. It is worth noting that at least one member country within the EU must show use of the mark on the identified goods and/or services to avoid cancellation due to non-use.
Unlike the United States, where use of a mark is not required for filing a trademark application, most countries operate on a first-to-file system. However, there are also common law countries (first-to-use) where common law rights and registration rights are considered together. Once the list of prioritized countries and regions is finalized, the prospective trademark owner should determine whether each country follows a first-to-file or first-to-use system. This distinction is crucial as it impacts the type of search conducted before filing a trademark application. International clearance costs can accumulate quickly and become prohibitive. Some applicants may choose to conduct knockout searches by screening the International Register or Registers of Protocol member countries for identical marks. WIPO's online search tool is a valuable resource for such searches as it is regularly updated and provides information on filings within a few days of the trademark application.
If you need legal advice regarding your trademark rights, assistance with filing an international trademark, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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