Section 2(a) of the Trademark Act, also known as "The Lanham Act," prohibits the registration of marks on both the Principal Register and the Supplemental Register if they are determined to be immoral or scandalous. The determination of immorality or scandal is made within the context of the relevant marketplace for the goods and services, taking into account contemporary attitudes. It is not necessary for a majority viewpoint to exist among consumers; instead, the standard used is that of a "substantial composite of the general public" who perceive the mark to have a vulgar meaning.
There is limited legislative history regarding this provision of the Lanham Act, so the interpretation of these types of marks relies on the ordinary meaning of the proposed terms. An Examining Attorney only needs to establish the existence of one vulgar meaning to justify refusal on these grounds. The Examiner may seek guidance from court cases, decisions from the Trademark Trial and Appeal Board (TTAB), dictionary definitions, or relevant newspaper and magazine articles. The intent of the Applicant and whether the mark is perceived as humorous or funny are irrelevant factors in this determination. When such issues arise, the Examining Attorney must consult with their supervisor to ensure consistency in examination.
In late 2017, the United States Court of Appeals for the Federal Circuit ruled that Section 2(a) of the Lanham Act, which prohibits immoral and scandalous trademarks, violates the First Amendment of the Constitution. This ruling came in the case of In re Brunetti, involving the mark "FUCT" for apparel, footwear, accessories, and related goods. The Examiner and the Board concluded that the mark was phonetically equivalent to the term "fucked," which was deemed vulgar based on multiple dictionary entries. The Applicant argued that "FUCT" stood for "Friends yoU Can't Trust" as a coined term. However, the Board found it difficult to believe this was the true meaning and intent, especially after examining the explicit sexual imagery on the Applicant's website and blog associated with the mark. The TTAB affirmed the refusal to register, leading the Applicant to appeal to the United States Court of Appeals for the Federal Circuit.
The Federal Circuit Court agreed that "FUCT" was vulgar, and there was substantial evidence supporting the Board's decision that the mark contained immoral and scandalous matter. However, the court held that Section 2(a) of the Lanham Act was a restriction on free speech and a violation of the First Amendment, rendering it unconstitutional. Therefore, the TTAB's decision refusing registration for the mark "FUCT" was overturned.
Prior to the Federal Circuit's decision in In re Brunetti, the U.S. Supreme Court addressed a similar case in In re Tam, which affirmed the Federal Circuit Court's ruling that the disparagement provision of Section 2(a) of the Lanham Act was unconstitutional. The Supreme Court held that speech cannot be banned simply because it expresses offensive ideas. The government's restriction on speech based on its content is subject to strict scrutiny, requiring the government to prove that the restriction serves a compelling interest and is narrowly tailored to achieve that interest.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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