When conducting a likelihood of confusion analysis, the two primary factors of importance are the similarities between the trademarks and the relatedness of the goods or services. Generally, determining the similarity or dissimilarity of trademarks is relatively straightforward, while assessing the relatedness of goods or services poses a more challenging task. This page aims to provide guidance for evaluating the relationship between a junior trademark user and a senior trademark user when assessing goods and services.
Several significant factors should be taken into account. The first factor is whether other companies offer both your goods or services and the goods or services of the cited third party under the same mark. If this is the case, it suggests that consumers are likely to perceive that the goods and services originate from a single source, supporting a view of confusion. There are multiple ways to present this evidence, such as providing declarations or affidavits stating relevant facts, introducing third-party registrations into the record, or presenting evidence of internet websites or third-party advertisements demonstrating the sale of the junior and senior users' goods under the same trademark.
The second factor to consider is the marketing methods employed by the junior and senior users. If the classes of purchasers overlap, it strengthens the likelihood of confusion. The third factor involves assessing whether the junior user's goods or services are a natural extension of the senior user's goods or services. If this is the case, it weighs in favor of the senior user. Another factor to consider is whether the junior user's goods are complementary to the senior user's goods. For instance, the Trademark Trial and Appeal Board has determined that yogurt and cereal are complementary goods because consumers are likely to consume them together at breakfast or use cereal as a topping for yogurt. The recognition of complementary goods or services supports a finding of confusion. If it is determined that the goods or services are unrelated, the likelihood of confusion decreases.
One of the most crucial factors in this analysis is the identification of goods or services specified in the trademark application or registration. Applicants often attempt, albeit unsuccessfully, to avoid a likelihood of confusion by relying on a restriction that is not reflected in the identification of goods. Arguments regarding claimed limitations will carry no weight if the limitations are not explicitly stated in the application or registration, regardless of any information in the record regarding the nature of the goods and services.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
Getting in touch is easy. Use the form below and request a free consultation today.
Recognized in the legal industry as dedicated board-certified lawyers and Rising Stars.
Your project will be handled by legal experts every time. You will have the most experienced attorneys working for you.
Let's talk about your legal issue
Wilson Legal Group P.C.
d/b/a Wilson Whitaker Rynell
(972) 248-8080 (Dallas) MAIN OFFICE
(713) 830-2207 (Houston) Appointment Only
(512) 691-4100 (Austin) Appointment Only
For more information on how we can assist in your intellectual property, commercial litigation, divorce, or other personal needs, let us know how we can help you:
WILSON WHITAKER RYNELL
Thank You for Contacting Us!
Your information has been sent, and we will contact you shorlty...issues.
WILSON WHITAKER RYNELL
Oops, there was an error sending your message.
Please try again later.
Disclaimer:
This form does not establish an attorney-client relationship, and should only be used to contact the firm about scheduling a call or meeting. No confidential or sensitive information should be sent using this form.
We represent clients nationwide, including Dallas, Austin, Houston, and other Texas areas such as Fort Worth, Arlington, Carrollton, Plano, Allen, Lewisville, Flower Mound, Irving, Denton, McKinney, North Richland Hills, and all cities within Dallas County, Tarrant County, Collin County, and Denton County.
Wilson Whitaker Rynell
16610 Dallas Parkway, Suite 1000
Dallas, Texas 75248
972-248-8080 (MAIN)
972-248-8088 (FAX)
info@wrrlegal.com (E-MAIL)