It is crucial to understand that when submitting a trademark application to the United States Patent & Trademark Office (USPTO), the statements made in the application must be truthful and accurate. To ensure this, applicants must declare that they are either currently using the mark in commerce or have a genuine intention to use it in commerce. Additionally, they must confirm that, to the best of their knowledge, no third party has the right to use the trademark in commerce in a manner that could cause confusion in the marketplace. Providing false statements intentionally can result in fines, imprisonment, or both, and may also put the validity of the application and any resulting registration at risk.
For goods, a trademark is considered to be in use in commerce when it is applied to the product itself, its container, or the associated display. If it is not feasible to physically affix the mark to the goods, it can be placed on documents related to the products, provided that the goods are sold or transported in commerce. In the case of services, the mark must be used or displayed in the promotion or sale of the services, and the services themselves must be rendered in commerce.
To avoid attesting to incorrect information, it is important to have a clear understanding of the legal definitions of certain terms before submitting a trademark application. As part of our trademark practice, we often receive inquiries about the meanings of terms such as "use in commerce," "commerce," "service," and "bona fide intention" regarding the use of the mark in commerce. It is advisable for trademark applicants to familiarize themselves with these definitions before proceeding with their application to the USPTO.
The legal definition of commerce, as it pertains to trademark law, encompasses interstate commerce, territorial commerce, and commerce between the United States and foreign countries. Interstate commerce refers to trade conducted between two states, which can include situations where customers cross state lines in response to service advertisements, or when the applicant's licensees or franchisees operate in multiple states and use the trademark. The concept of territorial commerce involves commerce within a U.S. territory or between a U.S. territory and the U.S. itself. U.S. territories include Guam, Puerto Rico, American Samoa, and the U.S. Virgin Islands. In terms of foreign commerce, it must involve the U.S., and using a trademark in a foreign country alone does not grant rights in the U.S. unless the goods or services are also sold or provided in the U.S.
Regarding services, it's important to note that not every activity qualifies as a service under trademark law. The activity or service must benefit someone other than the applicant, and it cannot be a system, process, idea, or method.
Having a bona fide intention to use the trademark in commerce means genuinely intending to use the mark and taking active steps over time to bring the product to the market or prepare to render the services identified in the trademark application. Merely filing an application to reserve the mark without any intention of manufacturing, distributing the goods, or providing the services is insufficient. If challenged, the applicant must be able to present documentary evidence demonstrating their bona fide intent. Examples of such evidence may include producing the goods, customer orders, invoices, promotional materials, marketing plans, meeting documentation, licenses, distribution agreements, and more.
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If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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