Whether you're a solo artist or part of a band, protecting your musical brand is crucial. Make sure your fans recognize you or your band as the creators behind your music by leveraging federal trademark protection. To register your brand, submit an application to the United States Patent & Trademark Office (USPTO). However, before proceeding, there are a few fundamental guidelines for musicians to keep in mind.
Firstly, it's important to note that federal trademark protection cannot be obtained for a single creative work. This means that the title of an individual work cannot serve as the subject of a trademark application. Typically, a creative work ceases to be considered singular if there's evidence that it belongs to a series. While the name of a performing artist or band can be registered as a trademark, the same doesn't apply to the name of a single song or album. To be considered a series, the proposed trademark must be associated with a minimum of two creative works.
The second important guideline to remember is that if you wish to register your name, stage name (including portraits, signatures, or pseudonyms), as a trademark for goods or services, you'll need to provide two types of evidence. First, evidence of use on a series of creative works, and second, evidence that the mark has been employed to identify the source of the goods or services. The latter requires the performer to demonstrate control over the trademark and the quality of the goods or services. Typically, this is done by submitting a verified statement confirming the artist's publication or production of the goods/music and their control over its quality. Alternatively, applicants can provide advertising materials displaying the artist or band name as the source of a series of recordings, copies of third-party reviews referencing at least two types of creative works in the series, or evidence of mark usage on a website associated with a minimum of two creative works.
Before filing your application, another important rule to consider is that if your mark consists of the name, portrait, or signature of a living person, the USPTO requires written consent for the use and registration of the name. This consent must be personally signed by the individual mentioned in the trademark. This rule is in place to safeguard a person's right to privacy and control the commercial utilization of their own identity.
Which goods and services are typically included in a trademark application filed by a musician or band? The most common categories are musical sound and video recordings (class 9), compact discs and DVDs featuring music (class 9), digital media such as downloadable music files and audio/video recordings (class 9), and entertainment services encompassing live musical performances, personal appearances, and the provision of non-downloadable prerecorded music and videos online via a global computer network (class 41). Specimens for non-downloadable goods may comprise images of at least two CDs or DVDs that clearly display the trademark as a source indicator. Each CD or DVD should have a distinct title, separate from the trademark itself. Alternatively, a webpage displaying the goods with a description, price, and shopping cart link can serve as a valid specimen. In the case of downloadable music, a typical specimen would be a webpage showcasing the mark associated with multiple creative works, along with a download or equivalent link.
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If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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