Consent agreements are written documents where two parties agree to the registration of one party's trademark at the United States Patent & Trademark Office (USPTO). If an applicant faces a refusal under Section 2(d) of the Trademark Act based on likelihood of confusion, they may consider entering into a Consent Agreement and submitting it to potentially overcome the refusal. However, even if one party agrees in writing to the other party registering a similar mark, the Examining Attorney may still refuse registration based on potential confusion to the public.
In a recent case before the Trademark Trial and Appeal Board (the "Board"), In re A-Plant 2000 ApS, Serial No. 79162833 (August 25, 2017) [not precedential], the Board upheld the refusal based on likelihood of confusion despite the parties having a Consent Agreement. The Board outlined several factors to consider when evaluating a Consent Agreement: (1) the presence of an agreement between the parties, (2) whether the agreement clearly specifies that the goods travel in separate trade channels, (3) whether the parties agreed to restrict fields of use, (4) whether the agreement details how future confusion will be avoided and how the parties will cooperate, and (5) whether there has been evidence of actual confusion after a period of commercial use.
To avoid what is known as a "naked" Consent Agreement, the parties must provide reasons supporting their belief that there is no likelihood of confusion between the sources of the marks. Additionally, they should describe the specific steps they will take to prevent consumer confusion. A detailed consent agreement holds more weight, while a bare consent agreement carries little weight. See In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563, 567 (CCPA 1973). Also, refer to In re Four Seasons Hotels, Ltd., 987 F.2d 1565, 26 USPQ2d 1071 (Fed. Cir. 1993).
The significance of giving substantial weight to a detailed consent agreement lies in the fact that business owners and holders of valuable trademark rights have no interest in causing public confusion. Trademark owners typically take measures to protect their intellectual property rights and only consent to the registration of a similar mark if it does not harm their business in any way. DuPont holds that a consent agreement is one factor in the likelihood of confusion analysis, and it may or may not tip the scales in favor of registration. A comprehensive evaluation of all evidence is necessary in assessing likelihood of confusion.
In the case of In re A-Plant 2000 ApS, the Consent Agreement had several flaws. Although there was a restriction agreed upon by the applicant, it was not reflected in the identification of goods/services. Furthermore, the Consent Agreement did not explicitly state that the parties were limited to separate trade channels and consumers. Moreover, the Agreement indicated that both parties' goods would be sold in the same markets to the same purchasers.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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