Wilson Whitaker Rynell

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972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN
wilson whitaker rynell attorneys and counselors at law logo
972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN

Conduct a Clearance Search Before Registering a Trademark

ATTORNEYS IN DALLAS

The importance of a preliminary trademark clearance search when beginning the process of registering a trademark.

Conduct a Clearance Search Before Registering a Trademark

After choosing a strong and unique trademark, it is crucial to perform a trademark clearance search to verify its availability for registration with the United States Patent and Trademark Office. This search aims to identify any other marks that might cause confusion among consumers regarding the origin of goods or services. Conducting a trademark clearance search necessitates the legal expertise and comprehension of a proficient legal team.

Trademark Search

The initial step in creating a brand involves selecting a unique and innovative trademark that is available for registration. The primary purpose of conducting a trademark clearance search is to determine whether your chosen trademark is being utilized by a third party, either in the same or a related industry, and whether such use might lead to confusion among consumers. Even if a similar trademark is used in an unrelated field, it could still be problematic if it has achieved "fame" in a legal sense, as famous trademarks are granted broader protection. Conducting a trademark clearance search before filing for trademark registration can save you significant resources, time, and effort by eliminating potential legal disputes.

Failing to Conduct Trademark Search

If you fail to conduct a reasonably thorough trademark search, the consequences can be severe. Your chosen trademark might conflict with a previously registered trademark, resulting in legal disputes and financial losses. For example, if you only search for your proposed trademark in the US Patent & Trademark Office database and fail to search for all phonetic variations of the mark, you may miss a conflicting trademark, and your application may be rejected. Worse still, you may be sued for trademark infringement by a third party with senior rights to the trademark. For instance, if your proposed trademark includes the term "quick," you would need to search for multiple spellings of the mark, such as "quik," "quic," "kwick," "kwik," "kwic," and so on. Without the guidance of an experienced trademark attorney, you could potentially expose your business to unnecessary litigation.

Unregistered Mark Uses

Since trademark rights in the US are acquired through registration as well as use in commerce, it is crucial to search not only the state and federal registers but also unregistered uses. This can be done by searching domain name registers, business name registers, industry publications, and conducting online searches. Neglecting to search for unregistered trademark use may lead to an unfortunate scenario where a third party with senior rights to your chosen trademark emerges after your trademark application has been approved. The Examiners at the USPTO do not conduct searches for unregistered marks, so it is up to you to ensure that your chosen trademark is available for use. By conducting a comprehensive trademark clearance search early in the process, you can avoid costly legal disputes that could potentially bankrupt your business.

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Trademark Resources

  • 66(a) Applications
  • Abandoning a Trademark Application or Withdrawing a TTAB Proceeding
  • Abandonment and Nonuse
  • Abbreviations as Trademarks
  • Accelerated Case Resolutions
  • Acquired Secondary Trademark Meaning
  • Amending Trademark Application
  • Assigning a Trademark
  • Assigning a Trademark and the Intent to Use Application
  • Avoiding Fraud on Trademark Applications
  • Avoiding Trademark Litigation
  • Basis for Filing a Trademark
  • Benefits of Registering a Trademark
  • Bona Fide Intent to Use
  • Celebrity Trademarks
  • Challenging the Relatedness Factor
  • Challenging Trademark Rights
  • Claims in a Notice of Opposition
  • Co-Existence Agreements
  • Common Law Trademarks in the Internet Era
  • Common Law Use and Priority
  • Conflicting Marks
  • Consent Agreements
  • Constructive Use Priority
  • Dates of Use
  • Defenses in Opposition and Cancellation Proceedings
  • Descriptive or Generic Trademarks
  • Design Marks
  • Design Trademarks
  • Determining Trademark Similarities
  • Discovery in TTAB Proceedings
  • Dividing a Trademark Application
  • Drawing Page
  • Electronic Display Specimens for Trademarks
  • Evidence in TTAB Proceedings
  • Evidence of Acquired Distinctiveness
  • Expediting Trademark Cancellation for Nonuse or Abandonment
  • Extending Time to Oppose
  • Factors of a Likelihood of Confusion Analysis
  • False Suggestions of Connection
  • Famous Trademarks and Likelihood of Confusion and Dilution
  • Filing an Opposition or Cancellation Proceedings
  • First Sale Doctrine
  • Five Years of Use
  • Foreign Trademark Rights
  • Generic Trademarks
  • Geographic Trademarks
  • Hiring Trademark Counsel
  • Immoral and Scandalous Trademarks
  • Incontestability of U.S. Trademarks
  • International Trademark Filings
  • Joint Trademark Ownership
  • Lawful Use of a Trademark in Commerce
  • Likelihood of Confusion Analysis
  • Likelihood of Confusion Refusal
  • Merely Descriptive Trademarks

Trademark Resources

  • Multiple Bases for a Trademark Application
  • Overcoming and Ornamentation Trademark Refusal
  • Personal Name Trademarks
  • Principal and Supplemental Registers
  • Protecting Single Creative Works
  • Recording Trademark Assignments
  • Refusal of a Trademark
  • Refusing a Trade Dress Application
  • Registering a Certification Trademark
  • Registering a Service Mark
  • Registering a Trademark That Lacks Inherent Distinctiveness
  • Registering an International Trademark
  • Relatedness of Goods or Services
  • Request for Reconsideration in Trademark Office Action
  • Requirements for International Trademark Application
  • Revive an Abandoned Trademark Application
  • Secondary Meaning
  • Source Confusion
  • Special Trademark Applications
  • Standard Character and Special Format Marks
  • Standing in Opposition and Cancellation Proceedings
  • State Trademark Registration
  • Statement of Use Extensions
  • Tacking Doctrine
  • Technical Trademark Use
  • The Supplemental Register
  • Trade Dress
  • Trade Dress Application
  • Trademark Application
  • Trademark Clearance Searches
  • Trademark Disclaimers
  • Trademark Licensing
  • Trademark of Authors, Performing Artists, and Characters
  • Trademark Ownership
  • Trademark Protection In Texas
  • Trademark Settlements
  • Trademark Specimens
  • Trademark Specimens
  • Trademark Use by Related Company
  • Trademark Use in Advertising
  • Trademark Use in Commerce
  • Trademarking a Distinctive Mark
  • Trademarking a Hashtag
  • Trademarks for Musical Artists
  • TTAB Discovery Rules
  • TTAB Proceedings
  • U.S. Service Mark
  • U.S. Trade Dress
  • Understanding Trade Channels
  • Unitary U.S. Trademark
  • Universal Symbols as Trademarks
  • Using Secondary Sources
  • What is an Ex Parte Appeal?
  • Where to Register a Trademark
  • Who Must File a Trademark?


Contact an Experienced Trademark Attorney

If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.

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