After choosing a strong and unique trademark, it is crucial to perform a trademark clearance search to verify its availability for registration with the United States Patent and Trademark Office. This search aims to identify any other marks that might cause confusion among consumers regarding the origin of goods or services. Conducting a trademark clearance search necessitates the legal expertise and comprehension of a proficient legal team.
The initial step in creating a brand involves selecting a unique and innovative trademark that is available for registration. The primary purpose of conducting a trademark clearance search is to determine whether your chosen trademark is being utilized by a third party, either in the same or a related industry, and whether such use might lead to confusion among consumers. Even if a similar trademark is used in an unrelated field, it could still be problematic if it has achieved "fame" in a legal sense, as famous trademarks are granted broader protection. Conducting a trademark clearance search before filing for trademark registration can save you significant resources, time, and effort by eliminating potential legal disputes.
If you fail to conduct a reasonably thorough trademark search, the consequences can be severe. Your chosen trademark might conflict with a previously registered trademark, resulting in legal disputes and financial losses. For example, if you only search for your proposed trademark in the US Patent & Trademark Office database and fail to search for all phonetic variations of the mark, you may miss a conflicting trademark, and your application may be rejected. Worse still, you may be sued for trademark infringement by a third party with senior rights to the trademark. For instance, if your proposed trademark includes the term "quick," you would need to search for multiple spellings of the mark, such as "quik," "quic," "kwick," "kwik," "kwic," and so on. Without the guidance of an experienced trademark attorney, you could potentially expose your business to unnecessary litigation.
Since trademark rights in the US are acquired through registration as well as use in commerce, it is crucial to search not only the state and federal registers but also unregistered uses. This can be done by searching domain name registers, business name registers, industry publications, and conducting online searches. Neglecting to search for unregistered trademark use may lead to an unfortunate scenario where a third party with senior rights to your chosen trademark emerges after your trademark application has been approved. The Examiners at the USPTO do not conduct searches for unregistered marks, so it is up to you to ensure that your chosen trademark is available for use. By conducting a comprehensive trademark clearance search early in the process, you can avoid costly legal disputes that could potentially bankrupt your business.
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If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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