Traditionally, the United States Patent & Trademark Office (USPTO) rejected applications for titles of single creative works, such as book titles, music albums, DVDs, plays, or movies, arguing that they did not function as trademarks. Consequently, marks for individual creative works could not be registered on the Principal Register or the Supplemental Register. However, titles for book series, television series, magazines, comic books, or printed classroom materials can be registered and enjoy federal trademark protection.
Determining whether a work is a single creative work can be challenging. The Examining Attorney assesses this based on evidence provided by the applicant. In the case of a book with a second or subsequent edition, it must be determined if the content changed significantly. Recognizing a series can be easier in some circumstances, such as with magazines where the content changes with each issue. Live performances by musical groups, television and radio series, and educational seminars are assumed to change with each new show or presentation, and therefore are not regarded as single creative works. For a series of works, the applicant must provide evidence that the title is used in connection with at least two distinct creative works. It's important to note that a series is not established when only the format of the work changes (e.g., a book available in print and electronic versions is still considered a single creative work).
To work around this rule, if you have a title for a single creative work, you may consider seeking protection for related services. In the digital age, it is simple to use the title to create a blog on the subject matter, which could potentially be registered at the USPTO under International Class 41. Such registration would act as a strong deterrent for third parties searching the USPTO database. Additionally, if you present seminars or lectures on the subject, those services could receive trademark protection, or you could launch a website featuring information on the subject matter and apply for registration under International Class 41.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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