In situations where a component of your trademark is not eligible for registration, the applicant may be asked to provide a disclaimer for that particular element. Typically, this issue arises when an Examining Attorney reviews the trademark application and issues an Office Action. Alternatively, an applicant may choose to voluntarily submit a disclaimer when filing the application. If a portion of the trademark is generic, a descriptive name for the goods or services, or something that is incapable of functioning as a trademark, it must be disclaimed. A disclaimer can be limited to specific classes, goods, or services.
The purpose of a disclaimer statement is to indicate that the applicant does not claim exclusive rights to use that specific element of the trademark on its own. The exclusive rights reside in the composite mark, which consists of separable elements. For instance, a composite mark may include distinct word elements or a combination of words and design elements.
The practice of requiring disclaimers is based on the Trademark Act of 1946 (§6, 15 U.S.C. §1056). The disclaimer statement will be printed on the Certificate of Registration but is not required to appear on packaging, labels, tags, or promotional materials. Consumers will not encounter disclaimer statements in the marketplace.
Failure to comply with an Examining Attorney's request for a disclaimer may result in the refusal of the trademark application. It's important to note that an applicant is not entitled to disclaim the entire mark. The Examining Attorney has the discretion to require a disclaimer for a specific element. The disclaimer statement does not need to analyze every product or service described by the applicant. The Examiner only needs to identify one product or service in the application for which the trademark is descriptive.
Clients often ask if there is a way to avoid including a disclaimer in the trademark registration. The answer is possibly, if it can be successfully argued that the mark is part of a unitary mark or a separable unitary element. A trademark or a portion of a mark is considered unitary if it creates a distinct commercial impression separate from any unregistrable component. For more information on unitary trademarks, please refer to our webpage titled "What Is A Unitary Trademark?" Essentially, if the elements of the mark are perceived as tightly merged and indivisible by consumers, then it is considered unitary. Some factors considered by the Examiner include:
(1) physical connection of the mark's elements;
(2) relative location of the elements; and
(3) the meaning associated with the goods and services.
An example of a unitary mark is the term "BLACK MAGIC." While "black" may have a descriptive color meaning, it does not need to be disclaimed when used with goods, even if the goods are black. The rationale is that when the terms "black" and "magic" are used together, the mark as a whole acquires a new meaning, and the descriptive interpretation is lost because the mark functions as a unit.
If a pictorial element in a trademark represents descriptive material, it may require a disclaimer, treating it as equivalent to a written word. However, if the pictorial representation is highly stylized and creates a distinct commercial impression, it may not necessitate a disclaimer. Determining whether a disclaimer statement is necessary for trademark registration is a significant decision, and applicants should seek guidance from trademark counsel.
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If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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