Wilson Whitaker Rynell

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972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN
wilson whitaker rynell attorneys and counselors at law logo
972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN

Trademark Assignments

ATTORNEYS IN DALLAS

Learn about the process of fully or partially assigning trademark rights, including registration requirements, post-registration filings, and international assignments.

Trademark Assignments

Once trademark rights are established, they can be treated like any other form of property. Trademark rights can be fully or partially assigned and licensed on an exclusive or non-exclusive basis. Assignments of trademarks can be explicit or implied, and both registered trademarks and trademark applications can be assigned. If a trademark application is based on a bona fide intent to use, the assignment must occur after the filing of an allegation of use or a statement of use, unless the assignee is a successor of the applicant's business. When recorded with the United States Patent & Trademark Office (USPTO), the record serves as prima facie evidence of execution. However, trademark owners should be aware that assigning a mark without the related goodwill or assigning an intent-to-use application without meeting statutory requirements can invalidate trademark rights.

Trademark assignments must be in writing, and the recording date is the date of filing with the USPTO. Assignments can be either complete or partial, which can become complex when multiple individuals co-own the trademark. A co-owner can assign their interest in the mark, and a sole owner can transfer a portion of the mark, such as a 50% share, to a third party.

In another scenario, a trademark owner may wish to assign a portion of their business along with the associated goodwill and trademarks, while retaining rights to the trademark for uses related to another portion of the business. For instance, if a trademark owner has a registration for apparel, leather handbags, and jewelry, but decides to stop selling handbags and jewelry in their retail store, they can assign those two classes to a third party.

When filing a partial assignment, it is recommended to submit a request to divide to the USPTO. This enables the Trademark Office to effectively monitor post-registration filings and ensure that the ownership information in the USPTO records is accurate. It's important to note that under these circumstances, both owners must file the necessary post-registration documents, including renewal applications. However, using an assignment to impose geographic restrictions on a registration is not permitted; such restrictions should be established through a concurrent use proceeding.

Assignments can also apply to international registrations. An extension of protection can be assigned along with the associated goodwill, but only to a third party from a contracting party country to the Madrid Protocol who is a national of, domiciled in, or has a bona fide industrial commercial establishment in that country. Assignments of extensions of protection to the United States must be recorded at the International Bureau of the World Intellectual Property Organization, and the USPTO will record only those assignments that have been recorded in the International Register.

Trademark registrants must conduct due diligence before filing their post-registration documents. If the current owner differs from the owner listed in the USPTO records, steps must be taken to update the records. Documents must be filed with the USPTO to establish a chain of title for the mark, from the original registrant to the current owner. It's important to note that the Assignment Branch of the USPTO does not review the substance of the documents submitted for recording. The USPTO only determines the effect of a document when an assignee attempts to take action regarding the application or registration.

Contact an Experienced Trademark Attorney

If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.

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Trademark Resources

  • 66(a) Applications
  • Abandoning a Trademark Application or Withdrawing a TTAB Proceeding
  • Abandonment and Nonuse
  • Abbreviations as Trademarks
  • Accelerated Case Resolutions
  • Acquired Secondary Trademark Meaning
  • Amending Trademark Application
  • Assigning a Trademark
  • Assigning a Trademark and the Intent to Use Application
  • Avoiding Fraud on Trademark Applications
  • Avoiding Trademark Litigation
  • Basis for Filing a Trademark
  • Benefits of Registering a Trademark
  • Bona Fide Intent to Use
  • Celebrity Trademarks
  • Challenging the Relatedness Factor
  • Challenging Trademark Rights
  • Claims in a Notice of Opposition
  • Co-Existence Agreements
  • Common Law Trademarks in the Internet Era
  • Common Law Use and Priority
  • Conflicting Marks
  • Consent Agreements
  • Constructive Use Priority
  • Dates of Use
  • Defenses in Opposition and Cancellation Proceedings
  • Descriptive or Generic Trademarks
  • Design Marks
  • Design Trademarks
  • Determining Trademark Similarities
  • Discovery in TTAB Proceedings
  • Dividing a Trademark Application
  • Drawing Page
  • Electronic Display Specimens for Trademarks
  • Evidence in TTAB Proceedings
  • Evidence of Acquired Distinctiveness
  • Expediting Trademark Cancellation for Nonuse or Abandonment
  • Extending Time to Oppose
  • Factors of a Likelihood of Confusion Analysis
  • False Suggestions of Connection
  • Famous Trademarks and Likelihood of Confusion and Dilution
  • Filing an Opposition or Cancellation Proceedings
  • First Sale Doctrine
  • Five Years of Use
  • Foreign Trademark Rights
  • Generic Trademarks
  • Geographic Trademarks
  • Hiring Trademark Counsel
  • Immoral and Scandalous Trademarks
  • Incontestability of U.S. Trademarks
  • International Trademark Filings
  • Joint Trademark Ownership
  • Lawful Use of a Trademark in Commerce
  • Likelihood of Confusion Analysis
  • Likelihood of Confusion Refusal
  • Merely Descriptive Trademarks

Trademark Resources

  • Multiple Bases for a Trademark Application
  • Overcoming and Ornamentation Trademark Refusal
  • Personal Name Trademarks
  • Principal and Supplemental Registers
  • Protecting Single Creative Works
  • Recording Trademark Assignments
  • Refusal of a Trademark
  • Refusing a Trade Dress Application
  • Registering a Certification Trademark
  • Registering a Service Mark
  • Registering a Trademark That Lacks Inherent Distinctiveness
  • Registering an International Trademark
  • Relatedness of Goods or Services
  • Request for Reconsideration in Trademark Office Action
  • Requirements for International Trademark Application
  • Revive an Abandoned Trademark Application
  • Secondary Meaning
  • Source Confusion
  • Special Trademark Applications
  • Standard Character and Special Format Marks
  • Standing in Opposition and Cancellation Proceedings
  • State Trademark Registration
  • Statement of Use Extensions
  • Tacking Doctrine
  • Technical Trademark Use
  • The Supplemental Register
  • Trade Dress
  • Trade Dress Application
  • Trademark Application
  • Trademark Clearance Searches
  • Trademark Disclaimers
  • Trademark Licensing
  • Trademark of Authors, Performing Artists, and Characters
  • Trademark Ownership
  • Trademark Protection In Texas
  • Trademark Settlements
  • Trademark Specimens
  • Trademark Specimens
  • Trademark Use by Related Company
  • Trademark Use in Advertising
  • Trademark Use in Commerce
  • Trademarking a Distinctive Mark
  • Trademarking a Hashtag
  • Trademarks for Musical Artists
  • TTAB Discovery Rules
  • TTAB Proceedings
  • U.S. Service Mark
  • U.S. Trade Dress
  • Understanding Trade Channels
  • Unitary U.S. Trademark
  • Universal Symbols as Trademarks
  • Using Secondary Sources
  • What is an Ex Parte Appeal?
  • Where to Register a Trademark
  • Who Must File a Trademark?


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