Once trademark rights are established, they can be treated like any other form of property. Trademark rights can be fully or partially assigned and licensed on an exclusive or non-exclusive basis. Assignments of trademarks can be explicit or implied, and both registered trademarks and trademark applications can be assigned. If a trademark application is based on a bona fide intent to use, the assignment must occur after the filing of an allegation of use or a statement of use, unless the assignee is a successor of the applicant's business. When recorded with the United States Patent & Trademark Office (USPTO), the record serves as prima facie evidence of execution. However, trademark owners should be aware that assigning a mark without the related goodwill or assigning an intent-to-use application without meeting statutory requirements can invalidate trademark rights.
Trademark assignments must be in writing, and the recording date is the date of filing with the USPTO. Assignments can be either complete or partial, which can become complex when multiple individuals co-own the trademark. A co-owner can assign their interest in the mark, and a sole owner can transfer a portion of the mark, such as a 50% share, to a third party.
In another scenario, a trademark owner may wish to assign a portion of their business along with the associated goodwill and trademarks, while retaining rights to the trademark for uses related to another portion of the business. For instance, if a trademark owner has a registration for apparel, leather handbags, and jewelry, but decides to stop selling handbags and jewelry in their retail store, they can assign those two classes to a third party.
When filing a partial assignment, it is recommended to submit a request to divide to the USPTO. This enables the Trademark Office to effectively monitor post-registration filings and ensure that the ownership information in the USPTO records is accurate. It's important to note that under these circumstances, both owners must file the necessary post-registration documents, including renewal applications. However, using an assignment to impose geographic restrictions on a registration is not permitted; such restrictions should be established through a concurrent use proceeding.
Assignments can also apply to international registrations. An extension of protection can be assigned along with the associated goodwill, but only to a third party from a contracting party country to the Madrid Protocol who is a national of, domiciled in, or has a bona fide industrial commercial establishment in that country. Assignments of extensions of protection to the United States must be recorded at the International Bureau of the World Intellectual Property Organization, and the USPTO will record only those assignments that have been recorded in the International Register.
Trademark registrants must conduct due diligence before filing their post-registration documents. If the current owner differs from the owner listed in the USPTO records, steps must be taken to update the records. Documents must be filed with the USPTO to establish a chain of title for the mark, from the original registrant to the current owner. It's important to note that the Assignment Branch of the USPTO does not review the substance of the documents submitted for recording. The USPTO only determines the effect of a document when an assignee attempts to take action regarding the application or registration.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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