The United States Patent and Trademark Office (USPTO) maintains two registers for trademark registration: the Principal Register and the Supplemental Register. The Principal Register is designated for marks that are fanciful, arbitrary, or suggestive, serving as distinctive indicators of a single source of goods and/or services. Descriptive marks can only be placed on the Principal Register if they have acquired secondary meaning. On the other hand, the Supplemental Register is for marks that are descriptive of the goods and/or services but do not currently function as indicators of a single source. However, once a mark becomes distinctive by acquiring secondary meaning, it can be transferred to the Principal Register.
In accordance with United States trademark law, "secondary meaning" refers to the evidence demonstrating that a trademark has acquired distinctiveness in relation to the goods and/or services in interstate commerce. This evidentiary requirement necessitates that the trademark owner establishes in the minds of the consuming public that the primary significance of the trademark is to identify the source of the product or service, rather than the product or service itself. For instance, if the term "Sweet" is used for baked goods, it would initially be considered a descriptive mark that needs to acquire secondary meaning before it can receive trademark protection. This is because "Sweet" describes a characteristic of the baked goods rather than serving as an identifier of the product's source. However, as a learned association develops over time, the trademark owner can demonstrate secondary meaning. The longer the mark is used in commerce in connection with goods and/or services, the greater the likelihood of secondary meaning developing. Once secondary meaning is achieved, consumers will associate the trademark with a single source. If demonstrating secondary meaning is necessary, our attorneys possess the understanding of the required supporting evidence and how to effectively present this information.
Marks registered on the Principal Register enjoy the comprehensive benefits of U.S. trademark laws, while marks on the Supplemental Register receive partial benefits. Registering on the Principal Register provides the trademark holder with the following advantages:
1) Prima facie evidence, accepted as correct until proven otherwise, of the validity of the trademark registration, the registrant's ownership of the mark, and the exclusive right to use the mark in commerce.
2) Prima facie evidence of continued use since the filing date of the trademark application.
3 Incontestability after five years of continuous use in commerce.
4) Constructive notice of the registrant's claim of ownership of the trademark.
5) Nationwide priority for use in commerce, with limited exceptions.
6) The right to initiate a lawsuit in Federal Court irrespective of diversity jurisdiction.
7) Statutory remedies, including the possibility of treble damages.
8) The ability to prevent the importation of goods bearing infringing trademarks by depositing the registration with the Department of Customs.
9) The right to register the trademark abroad based on the U.S. registration under the Paris Convention.
10) The right to use the registration symbol ®.
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While registration on the Supplemental Register does not offer all the benefits of registration on the Principal Register, it does offer significant advantages:
1) The registrant is allowed to use the registration symbol ®.
2) The registration is protected against the registration of a confusingly similar mark under Section 2(d) of the Trademark Act.
3) The registrant has the right to initiate an infringement lawsuit in Federal Court.
4) The registration can serve as the basis for filing a trademark application in a foreign country under the Paris Convention and other international agreements.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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