If a party wishes to oppose a pending trademark application or cancel a trademark registration that is less than five years old, they can challenge the trademark based on any grounds that could have prevented its initial registration. However, if the party files a Cancellation Petition and the subject trademark registration is over five years old, the Petitioner will be limited to specific grounds listed in Section 14 of the Lanham Act. It's important to note that this limitation on grounds applies only to marks registered on the Principal Register.
This page will discuss the claims that can be made in a Notice of Opposition or a Petition to Cancel when the trademark registration is not more than five years old. One of the most commonly asserted grounds in Opposition and Cancellation Proceedings is likelihood of confusion. To assert this ground, the plaintiff must have a proprietary right in the mark. This means the mark must be registered on the Principal Register (presumed valid if registered), or if not registered, it must be demonstrated that the mark has acquired distinctiveness or secondary meaning. Additionally, the Opposer or Petitioner must establish priority over the Defendant, and demonstrate a likelihood of confusion.
Another ground that can be raised is functionality. The functionality doctrine aims to preserve competition by not allowing trademark protection for product configurations and design features that are functional or utilitarian. A product feature will be considered primarily functional if it is essential to the article's use or purpose, or if it affects the cost or quality of the goods. This doctrine limits the registration of trade dress. Immoral or scandalous matter can also be asserted as a ground to oppose or cancel a trademark. The rationale behind this restriction is that the U.S. government does not want to be seen as endorsing offensive or immoral marks.
Claims of deception can also be raised in an Opposition or Cancellation proceeding. Marks may be deceptive in relation to geographic or non-geographic matters. The test is whether the term misdescribes a character, quality, or function, if prospective consumers believe that the misdescription describes the goods, and if the misdescription is likely to affect their purchasing decision. Another claim that can be made in TTAB (Trademark Trial and Appeal Board) matters is that a mark falsely suggests a connection or disparages.
A claim may also be asserted if the mark consists of a flag, coat of arms, or other insignia of the U.S., any state or municipality, or any foreign nation. Moreover, a mark cannot consist of a name, portrait, or signature identifying a living individual without their written consent. If the mark contains the name, portrait, or signature of a deceased president during the life of their widow, the widow's written consent is required. An Opposer or Petitioner can also assert a claim based on the mark being merely descriptive of the goods or services in which it is used. This includes marks that are primarily geographically descriptive, geographically deceptively misdescriptive, or simply geographically deceptive. Additionally, a claim can be brought if the trademark is generic or was fraudulently obtained.
Further grounds that may be asserted in an Opposition or Cancellation proceeding include: (1) if the mark is merely a surname; (2) if the application was not filed by the mark owner; (3) if the mark was not yet in use in commerce at the time of application filing; (4) failure to disclaim unregistrable matter; (5) lack of bona fide intent to use; (6) abandonment, which can be based on material alteration of a mark, naked licensing, failure to police the mark, naked assignment, or invalid assignment of an intent-to-use application; (7) dilution; or (8) misrepresentation of source. There are numerous claims that can be raised to challenge a trademark application or registration.
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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