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972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN
a blue and orange check mark with the letter w on it as the Wilson Whitaker Rynell Logo

Texas Deceptive Trade Practices Act

Chelsea Lankford • September 12, 2023

Texas Deceptive Trade Practices Act (DTPA) Attorneys

The Texas Deceptive Trade Practices Act (DTPA) is a consumer protection statute in Texas aimed at protecting consumers from deceptive business practices, false advertising, and other misleading trade actions. In connection with this legislation, "DTPA Letters" act as preliminary notices, typically sent before initiating litigation, to inform businesses or individuals of their alleged violations of the DTPA.

History Of The Texas DTPA

The Texas Deceptive Trade Practices Act (DTPA) stands as a significant landmark in the protection of consumers against false, misleading, and deceptive business practices. Enacted in 1973, the DTPA was established in response to growing concerns about unscrupulous business practices that exploited consumers, particularly those who lacked the resources or knowledge to protect their interests. Prior to the DTPA, consumers in Texas had limited recourse against deceptive trade practices. Traditional legal remedies were often insufficient and cumbersome. Recognizing these challenges, the Texas Legislature sought to create a comprehensive statute that would both deter deceptive trade and provide effective remedies for aggrieved consumers.


The DTPA introduced a broad range of prohibitions against false advertising, deceptive labeling, and other misleading practices. It also expanded remedies for consumers, allowing for actual damages, injunctions, and even treble damages for intentionally perpetrated deceptive acts. This positioned Texas at the forefront of consumer protection during the 1970s.


Over time, the DTPA has seen several amendments. These modifications have primarily sought to strike a balance between protecting consumers and ensuring businesses are not unduly burdened. Nevertheless, the act's core objective has remained intact: safeguarding Texans from deceptive business practices. Today, the DTPA remains a vital tool in upholding consumer rights in Texas. Its legacy underscores the importance of state intervention in ensuring fairness and integrity in the marketplace. The act's history reflects Texas's commitment to fostering an environment where businesses operate transparently and consumers transact confidently.

Purpose Of The DTPA Letter

In Texas, before initiating a lawsuit under the Deceptive Trade Practices Act (DTPA), a consumer is typically obligated to provide the defendant with notice of their intention to sue. This notice serves as an opportunity for the defendant to address the situation or propose a settlement. A DTPA demand letter should clearly identify the consumer and detail their specific grievances, offering a comprehensive description of the consumer's claim and the resulting damages, whether they be costs of repair, replacement, or other direct economic repercussions. While the letter is intended to foster resolution without the need for court action, it must also convey that the consumer is prepared to pursue litigation if a satisfactory resolution is not achieved. The defendant should be given a reasonable time frame, often around 60 days, to respond or put forth a settlement offer, though there are instances where this period can be shorter. Additionally, the letter should specify where the defendant should direct their responses, offers, or payments. Given the intricate nature and potential repercussions of these proceedings—for instance, the legal implications if a settlement offer from the defendant is declined and the consumer fails to achieve a better outcome in court—it's advised that consumers collaborate with experienced Texas DTPA attorneys when drafting a DTPA notice letter. In summary, the letter acts in several ways such as:


  1. Notification: It notifies the alleged violator about the consumer's specific complaints and provides a detailed description of the deceptive act or practice in question.
  2. Opportunity to Resolve: By law, sending a DTPA letter typically gives the alleged violator a chance to offer a settlement or remedy the situation before a lawsuit is filed, promoting early resolution of disputes without resorting to litigation.
  3. Legal Prerequisite: Before a consumer can initiate a lawsuit under the DTPA, they usually must send this demand letter, ensuring the potential defendant is aware of the claims against them.
  4. Potential Settlement: A DTPA letter can lead to negotiations that might result in a satisfactory settlement for the aggrieved party, preventing the need for court involvement.
  5. Specification of Damages: The letter outlines the damages or remedies the consumer seeks, ensuring the alleged violator knows the stakes and potential consequences of the dispute.
  6. Foundation for Legal Action: If the dispute doesn't get resolved through the DTPA letter, it sets the groundwork for the aggrieved party to proceed with legal action.
  7. Evidence in Court: In potential future litigation, the letter can serve as evidence that the consumer provided the business or individual an opportunity to address the complaint.


What Are Treble Damages Under Texas DTPA?

Treble Damages refers to the potential for actual damages to be multiplied by up to three times when a deceptive act or practice is committed "knowingly" by the defendant. It serves as a punitive measure to deter intentionally deceptive conduct. 


For Example


Jane Doe purchased a used car from XYZ Autos after the salesperson assured her that the car had never been in any accidents. After buying the car for $10,000, Jane discovered, through a detailed vehicle history report, that the car had been in a major collision a year earlier.

Jane sues XYZ Autos under the DTPA for deceptive trade practices. In court, she presents evidence showing she overpaid by $5,000 because of the misrepresentation about the car's history. This $5,000 represents her actual damages.


The court finds in favor of Jane and determines that XYZ Autos "knowingly" misrepresented the car's history. Due to the "knowingly" deceptive act, the court has decided to award treble damages.


Calculation: Actual Damages: $5,000


Treble Damages: $5,000 x 3 = $15,000


Instead of just receiving the $5,000 she overpaid, Jane is awarded $15,000 as a result of the treble damages provision in the DTPA. This punitive measure serves to penalize XYZ Autos for their intentional deception and deter similar future behavior.


Other Key Aspects of Texas Deceptive Trade Practices Act

  • Consumers Only: The DTPA is designed to protect "consumers." Under the DTPA, a consumer is defined as an individual, partnership, or corporation who seeks or acquires goods or services by purchase or lease.
  • Notice Requirement: Before filing a lawsuit under the DTPA, the consumer typically must give the defendant notice of the specific complaints and the amount of actual damages. This gives the defendant an opportunity to make a settlement offer before litigation.
  • Professional Services Exemption: Certain professionals, when acting within the scope of their professional license, may be exempt from DTPA claims. However, this exemption doesn't protect against fraudulent practices or misrepresentations.
  • Relation to Other Laws: The DTPA does not preclude a person from pursuing other legal remedies. So, a plaintiff could potentially have claims under the DTPA and other Texas laws.
  • Statute of Limitations: There's a time limit on when consumers can bring a DTPA claim. Typically, it's two years from the date the deceptive act occurred or was discovered, but there are nuances to this rule.
  • Attorneys' Fees: If a consumer prevails in a DTPA claim, they may also be entitled to recover reasonable and necessary attorneys' fees.
  • Tie-In Statutes: The DTPA allows claims for breaches of other statutes tied into it. This means that a breach of certain other Texas laws can also be pursued as a DTPA violation.
  • Economic and Mental Anguish Damages: Apart from actual damages, consumers might also be able to recover economic damages and damages for mental anguish under the DTPA.
  • Safe Harbor: Businesses that rely on written interpretations of the law (like attorney opinions, court rulings, or regulatory rulings) might be able to use these as a defense in DTPA actions, provided they were adhering to those interpretations in good faith.
  • Lease-Purchase Agreements: The DTPA also covers certain lease-purchase agreements, offering protections for consumers in those transactions.


Experienced Texas DTPA Attorneys

Facing a deceptive trade practice in Texas? Wilson Whitaker Rynell’s seasoned DTPA attorneys don't just practice law; they master it with an aggressive approach, ensuring you get the justice you deserve. We've built a legacy on holding deceptive and fraudulent businesses accountable. Contact Us Today!

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By John Wilson February 19, 2025
Copyright and Translated Content: Who Owns the Creative Rights? Understanding Copyright Law and Translation Copyright law protects creative work and bestows sole authority over the work upon the creators. For example, the owner of the work of a novel has the right over the work under the concept of the right under the copyright. Courts have found that “the degree of protection afforded by the copyright is measured by what is actually copyrightable in the publication and not by the entire publication.” See, e.g., Dorsey v. Old Sur. Life Ins. Co., 98 F.2d 872, 873 (10th Cir. 1938) (emphasis added). For translations, the situation is not very clear. Translations involve creative judgments over word translation and not the translation of mere words. Hence the knowledge about the applicability of the concept of the right over the work is essential for establishing the right over the work. For example, a Court in the Northern District of California stated that: “ the determinative question is whether Plaintiff holds a valid copyright. ” Signo Trading Intern. Ltd. v. Gordon, 535 F. Supp. 362, 363 (N.D. Cal. 1981). The Signo Trading Court dismissed Plaintiff’s infringement claims because plaintiff did not have a valid copyright as a matter of law in the translations and transliterations at issue because they lacked the “requisite originality.” Id. at 365. Can Translation Be Considered a Creative Process? The Practice of Translating Translation goes beyond the replacement of one word by the equivalent word from the source text. Translating literary work, poetry, and fiction with deeper meanings beyond the surface text is a complex, artistic process. Translating books like The Iliad, for instance, requires the practice of artistic translation to translate the emotions, thoughts, and the culture correctly. Technical Translations and Legal Translations Conversely, technical writing and texts for the law need less creativity and instead value correctness over all else. These writing forms require strict adherence to the original sense, leaving very little room for artistic interpretation. Translations for these writing forms thus typically involve less creative contribution and less potential for the work being protected by copyright. Why Is Creativity Important for Translations for Copyright? Originality when translating For a work to be subject to copyright, some creativity, however slight, is essential. Even when the translation is taken from the work, the translation also includes some creative work by the translator. This creativity can make the translation subject to copyright. A derivative work must “recast, transform[], or adapt[]” a preexisting work and “consist[] of editorial revisions, annotations, elaborations, or other modifications which, as a whole, represent an original work of authorship.” Id. In other words, it must change or alter the pre-existing work’s content and must itself be an original work of authorship. The Supreme Court stated that “ [t]he sine qua non of copyright is originality ” and that “ [t]o qualify for copyright protection, a work must be original to the author. ” Feist Publ’ns, Inc. v. Rural Tel. Serv. Co., Inc., 499 U.S. 340, 361 (1991) at 345. “Original, as the term is used in copyright, means only that the work was independently created by the author (as opposed to copied from other works), and that it possesses at least some minimal degree of creativity.” Id. (citing 1 M. Nimmer & D. Nimmer, Copyright §§ 2.01[A], [B] (1990)). In granting a Rule 12 motion to dismiss, the Signo Trading Court held that: " It is inconceivable that anyone could copyright a single word or a commonly used short phrase, in any language. It is also inconceivable that a valid copyright could be obtained for a phonetic spelling, using standard Roman letters, of such words or phrases. Although lists of words and translations of larger works may be copyrightable, Plaintiff cannot claim credit for any of the elements which make those things copyrightable. For these reasons, Plaintiff does not hold a valid copyright on the translations or transliterations ... " Signo Trading, 535 F. Supp. at 365. The Problem of the Derivative Work However, translations are generally "derivative works" - derived from the work of another. Because of this, the owner or author of the work is generally required to agree to the translation. Translations made illegally can be held under the classification of copyright violations, even when the translator has added creative elements. Who Has the Right over the Translated Work? Employer-Commissioned Translations Ownership of the copyright for the translation work varies. If the translation is commissioned by the owner of the original work, the owner will retain the right. Even when the translator adds creativity by passing over the original emotions and thoughts, the owner will not necessarily lose the right over the translation work. In some circumstances, the translation work can be accredited by the translator without them holding the right over the work. Independent Translations If a translation is performed independently by the translator, the translator can even be identified as the co-author of the translation. Nevertheless, the author typically has the underlying copyright, restricting the translator’s right over the work. Creative Translations from the Public Domain In certain cases, a translation may be creative enough to warrant its own copyright. For example, a translator adapting a classic work or a book in the public domain into modern language may introduce enough originality to qualify for copyright protection. However, direct, word-for-word translations are typically not considered original enough to receive new copyright protection. What About Machine Translations? The Human Creativity Copyright Requirement Machine-generated translations, including those produced by platforms like OpenAI , operate through advanced algorithms that replicate language patterns rather than capture the human touch. Unlike translations crafted by human translators who often infuse cultural insight and genuine emotion into the work, OpenAI's output is rooted in statistical patterns and data. Consequently, while these translations are impressively efficient and accurate, they typically fall short of the originality required for copyright protection. This distinction underscores the human creativity requirement needed to secure a valid copyright . Ultimately, although machine-generated translations serve as powerful tools, they do not offer the same legal and creative protections as those provided by human translators. The Bottom Line: Navigating Copyright in Translations Translations occupy the middle ground under the law of the copyright. Albeit the right of the original author generally has the right under the copyright, the right under the copyright can also be claimed by the translator provided the translation is creative enough. Central considerations here include the creativity the translator has added, the nature of the work being translated, and whether the work is under the public domain. These considerations establish the right of the owner under the copyright for the translation. Why Wilson Whitaker Rynell for Your Copyright Work? At Wilson Whitaker Rynell, our professional lawyers specialize in the practice of copyright law and copyright litigation , including the complex subject matter of translation work. We can provide you with advice about the ownership of your work under the provisions of the copyright, and protect your creative property. If you are the author, the publisher, or the translator, you can rely upon the advice from our firm. Copyright Translation FAQS
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The Wilson Legal Group are Dallas attorneys that specializes in Patents, Trademarks, Copyrights, Trade Secrets, Complex Litigation, Business/Corporate Law, Family Law and Real Estate Law. At the Wilson Legal Group, our clients are our focus. Our philosophy is simple and straight-forward: Understand our clients' needs, hopes, and interests in order to help them flourish. Our staff strives to build strong relationships with our clients in order to appreciate their best interests and help them achieve their goals.

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