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972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN
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Trademark Confusion & Your Business

Chelsea Lankford • September 1, 2023

Likelihood of Confusion of Trademarks

Imagine running a beloved local bakery, "Sweet Bliss," known for its signature blueberry muffins. Over the years, you've built a loyal customer base that swears by the unique taste of your muffins. One day, another bakery opens nearby called "Sweet Blissful Bites" and starts selling similar-looking blueberry muffins. Soon, customers who thought they were buying your famous muffins from the new bakery realize they're not quite the same. Word starts spreading about the change in quality, and your loyal patrons begin to doubt whether your standards have dropped. Not only do you find yourself losing sales to the newcomer due to the confusion, but your once-stellar reputation starts to wane. What was once a clear and distinct identity for your bakery now becomes muddled in the public's mind, making it hard for you to stand out and maintain the trust you've built over the years

How Trademark Confusion Hurts Your Business

When you open a store you want a unique name and logo that people recognize as yours. This name and logo are like a stamp that shows it's genuinely from your store. That's what a trademark is – a special sign (like a name, logo, or even a sound) that identifies products or services as coming from a particular source. You don't want customers walking into another store thinking it's your store. Or buying products from that store, believing they're buying your quality products. If people can easily mix up the two stores because of the name or logo, there's a "likelihood of confusion."  In simple words, a trademark is like your business's identity. If someone copies it, customers can get mixed up, which can lead to lost sales, a damaged reputation, and extra costs for your business:


  • Lost Sales: If customers go to the other store thinking it's yours, you lose out on those sales.
  • Harms Reputation: If the other store sells low-quality stuff, but customers think it's from your store because of the similar name/logo, it can hurt your reputation. They might blame you for the bad product.
  • Increased Costs: You might need to spend money on advertising to clarify that you're the "original" store or "product", or even on legal fees to try to stop the other store from using a similar name/logo.
  • Confuses Advertising: If you pay for ads but customers end up at the other store because of the name/logo confusion, you've wasted your money.
  • Loss of Customer Trust: Customers feel betrayed when they think they're buying from a trusted source but end up with something different. They might not come back even once they realize the mix-up.

The DuPont Factors and The Likelihood of Confusion

The DuPont factors represent a structured framework used to evaluate the potential for confusion between trademarks. These factors encompass a range of considerations that collectively gauge the likelihood of consumers misinterpreting the origin of goods or services associated with different trademarks. These assessments are pivotal in both trademark infringement cases and the process of trademark registration. Simply, the DuPont factors refer to a set of criteria used by courts and the United States Patent and Trademark Office (USPTO) to determine the likelihood of confusion between two trademarks. These factors are used to evaluate whether the use of a mark in commerce is likely to confuse consumers as to the source of the goods or services. The DuPont factors originate from the case "In re E. I. du Pont de Nemours & Co.", 476 F.2d 1357, 177 USPQ 563 (C.C.P.A. 1973). The case was heard by the Court of Customs and Patent Appeals (C.C.P.A.), which is a predecessor of the United States Court of Appeals for the Federal Circuit.

  • The DuPont Factors

    • Similarity of Marks: The visual, phonetic, and conceptual similarity between the trademarks is meticulously analyzed. The greater the resemblance in these aspects, the higher the likelihood of confusion.
    • Similarity of Goods or Services: The degree of relatedness between the goods or services represented by the trademarks is examined. If the products or services are closely related, the potential for consumer confusion increases.
    • Strength of the Mark: Trademarks can range from generic (common product names like "apple" for apples) to fanciful (invented terms with no prior meaning like "Xerox"). Strong trademarks are more distinctive and receive broader protection.
    • Proximity of Goods or Services: The proximity or closeness of the goods or services in terms of function, purpose, or market appeal is considered. Closer proximity raises the likelihood of confusion.
    • Likelihood of Expansion: The potential for either the plaintiff or defendant to diversify their business into areas related to the other's field is assessed. This factor anticipates future conflict if one party decides to expand into the other's domain.
    • Actual Confusion: Evidence of consumer confusion arising from the use of similar trademarks can be compelling. This could include instances of consumers purchasing the wrong product due to confusion.
    • Marketing Channels: The distribution channels, advertising methods, and marketplaces used by both parties are scrutinized. If they overlap significantly, the chance of consumer confusion rises.
    • Type of Consumer: The characteristics of the average consumer for each trademark are considered. Factors such as education, awareness, and purchasing habits contribute to the analysis.
    • Intent of the Defendant: If it can be proven that the party using the allegedly infringing mark had the intention to capitalize on the goodwill and reputation of the other party's mark, it could significantly impact the likelihood of confusion determination.
    • Likelihood of Expansion by Plaintiff: The potential for the plaintiff to expand its business and thus potentially enter the defendant's market space is weighed. This underscores the principle of equity and fairness in trademark law.

Remedies for Likelihood of Trademark Confusion

Continuing with our scenario above, when "Sweet Bliss" and "Sweet Blissful Bites," find themselves at odds due to the striking similarity of their names the Court can and often will act. It can be proven that customers often mistake one bakery for the other, leading to lost sales and diluted brand identities. To address this, the court steps in to help untangle the confusion. Recognizing the importance of distinct brand identities for businesses to thrive, the court might order "Sweet Blissful Bites" to change its name or logo, especially if "Sweet Bliss" had established its name first. In addition to this, the court may require "Sweet Blissful Bites" to pay damages for any proven financial losses "Sweet Bliss" suffered due to the confusion. The court's intervention ensures that each bakery can operate distinctly, preventing future mix-ups and protecting the integrity of each brand in the eyes of consumers.

  • Remedies for Trademark Infringement

    • Injunctions: Courts can issue injunctions to prevent the infringing party from continuing to use a confusingly similar trademark. This stops further confusion from occurring and protects the rights of the trademark owner.
    • Damages: Trademark owners may be awarded damages, including actual damages (losses suffered due to the confusion) and, in some cases, statutory damages (predetermined amounts set by law) if the infringement was particularly egregious.
    • Accounting of Profits: In instances of proven confusion, courts can order the infringing party to account for the profits earned from using the confusingly similar mark and may require them to hand over these profits to the trademark owner.
    • Destruction or Recall: Courts can order the infringing party to destroy or recall products, labels, or promotional materials that bear the confusingly similar mark.
    • Corrective Advertising: In cases where consumer confusion has occurred, courts might mandate corrective advertising to clarify the true source of products or services and rectify any misinformation caused by the confusion.
    • Attorney's Fees: If the infringement was willful or particularly damaging, the court may require the infringing party to cover the legal fees and costs of the trademark owner.
    • Domain Name Disputes: If the confusion involves domain names, the Uniform Domain-Name Dispute-Resolution Policy (UDRP) process can lead to the transfer, cancellation, or suspension of infringing domain names.
    • Criminal Actions: In cases where the likelihood of confusion arises from intentional counterfeiting or fraudulent activities, criminal actions can be pursued, leading to fines or imprisonment for the infringing parties.
    • Customs Seizure and Border Injunctions: Some jurisdictions allow customs authorities to seize imported goods that create a likelihood of confusion with registered trademarks. Courts can also issue border injunctions to prevent such goods from entering the country.
    • Settlement: As with trademark infringement cases, parties may opt for settlement outside of court, which can involve agreements to cease infringing activities and may include financial compensation.

U.S. Trademark Infringement Litigation Lawyers

Protect Your Brand, Preserve Your Legacy. At Wilson Whitaker Rynell Intellectual Property Law Firm, we understand that your brand is more than just a name—it's the heart of your business and a testament to your reputation. Facing trademark confusion? Don't let imitation tarnish your legacy. Our seasoned trademark litigation team is here to help businesses like yours navigate the intricacies of trademark disputes, ensuring that your brand remains distinct and your market presence unshaken. When your trademark's clarity is at stake, trust Wilson Whitaker Resell to protect your brand's future in state and federal litigation.

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By John Wilson February 19, 2025
Copyright and Translated Content: Who Owns the Creative Rights? Understanding Copyright Law and Translation Copyright law protects creative work and bestows sole authority over the work upon the creators. For example, the owner of the work of a novel has the right over the work under the concept of the right under the copyright. Courts have found that “the degree of protection afforded by the copyright is measured by what is actually copyrightable in the publication and not by the entire publication.” See, e.g., Dorsey v. Old Sur. Life Ins. Co., 98 F.2d 872, 873 (10th Cir. 1938) (emphasis added). For translations, the situation is not very clear. Translations involve creative judgments over word translation and not the translation of mere words. Hence the knowledge about the applicability of the concept of the right over the work is essential for establishing the right over the work. For example, a Court in the Northern District of California stated that: “ the determinative question is whether Plaintiff holds a valid copyright. ” Signo Trading Intern. Ltd. v. Gordon, 535 F. Supp. 362, 363 (N.D. Cal. 1981). The Signo Trading Court dismissed Plaintiff’s infringement claims because plaintiff did not have a valid copyright as a matter of law in the translations and transliterations at issue because they lacked the “requisite originality.” Id. at 365. Can Translation Be Considered a Creative Process? The Practice of Translating Translation goes beyond the replacement of one word by the equivalent word from the source text. Translating literary work, poetry, and fiction with deeper meanings beyond the surface text is a complex, artistic process. Translating books like The Iliad, for instance, requires the practice of artistic translation to translate the emotions, thoughts, and the culture correctly. Technical Translations and Legal Translations Conversely, technical writing and texts for the law need less creativity and instead value correctness over all else. These writing forms require strict adherence to the original sense, leaving very little room for artistic interpretation. Translations for these writing forms thus typically involve less creative contribution and less potential for the work being protected by copyright. Why Is Creativity Important for Translations for Copyright? Originality when translating For a work to be subject to copyright, some creativity, however slight, is essential. Even when the translation is taken from the work, the translation also includes some creative work by the translator. This creativity can make the translation subject to copyright. A derivative work must “recast, transform[], or adapt[]” a preexisting work and “consist[] of editorial revisions, annotations, elaborations, or other modifications which, as a whole, represent an original work of authorship.” Id. In other words, it must change or alter the pre-existing work’s content and must itself be an original work of authorship. The Supreme Court stated that “ [t]he sine qua non of copyright is originality ” and that “ [t]o qualify for copyright protection, a work must be original to the author. ” Feist Publ’ns, Inc. v. Rural Tel. Serv. Co., Inc., 499 U.S. 340, 361 (1991) at 345. “Original, as the term is used in copyright, means only that the work was independently created by the author (as opposed to copied from other works), and that it possesses at least some minimal degree of creativity.” Id. (citing 1 M. Nimmer & D. Nimmer, Copyright §§ 2.01[A], [B] (1990)). In granting a Rule 12 motion to dismiss, the Signo Trading Court held that: " It is inconceivable that anyone could copyright a single word or a commonly used short phrase, in any language. It is also inconceivable that a valid copyright could be obtained for a phonetic spelling, using standard Roman letters, of such words or phrases. Although lists of words and translations of larger works may be copyrightable, Plaintiff cannot claim credit for any of the elements which make those things copyrightable. For these reasons, Plaintiff does not hold a valid copyright on the translations or transliterations ... " Signo Trading, 535 F. Supp. at 365. The Problem of the Derivative Work However, translations are generally "derivative works" - derived from the work of another. Because of this, the owner or author of the work is generally required to agree to the translation. Translations made illegally can be held under the classification of copyright violations, even when the translator has added creative elements. Who Has the Right over the Translated Work? Employer-Commissioned Translations Ownership of the copyright for the translation work varies. If the translation is commissioned by the owner of the original work, the owner will retain the right. Even when the translator adds creativity by passing over the original emotions and thoughts, the owner will not necessarily lose the right over the translation work. In some circumstances, the translation work can be accredited by the translator without them holding the right over the work. Independent Translations If a translation is performed independently by the translator, the translator can even be identified as the co-author of the translation. Nevertheless, the author typically has the underlying copyright, restricting the translator’s right over the work. Creative Translations from the Public Domain In certain cases, a translation may be creative enough to warrant its own copyright. For example, a translator adapting a classic work or a book in the public domain into modern language may introduce enough originality to qualify for copyright protection. However, direct, word-for-word translations are typically not considered original enough to receive new copyright protection. What About Machine Translations? The Human Creativity Copyright Requirement Machine-generated translations, including those produced by platforms like OpenAI , operate through advanced algorithms that replicate language patterns rather than capture the human touch. Unlike translations crafted by human translators who often infuse cultural insight and genuine emotion into the work, OpenAI's output is rooted in statistical patterns and data. Consequently, while these translations are impressively efficient and accurate, they typically fall short of the originality required for copyright protection. This distinction underscores the human creativity requirement needed to secure a valid copyright . Ultimately, although machine-generated translations serve as powerful tools, they do not offer the same legal and creative protections as those provided by human translators. The Bottom Line: Navigating Copyright in Translations Translations occupy the middle ground under the law of the copyright. Albeit the right of the original author generally has the right under the copyright, the right under the copyright can also be claimed by the translator provided the translation is creative enough. Central considerations here include the creativity the translator has added, the nature of the work being translated, and whether the work is under the public domain. These considerations establish the right of the owner under the copyright for the translation. Why Wilson Whitaker Rynell for Your Copyright Work? At Wilson Whitaker Rynell, our professional lawyers specialize in the practice of copyright law and copyright litigation , including the complex subject matter of translation work. We can provide you with advice about the ownership of your work under the provisions of the copyright, and protect your creative property. If you are the author, the publisher, or the translator, you can rely upon the advice from our firm. Copyright Translation FAQS
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Female Divorce Attorneys in the Dallas-Fort Worth Area In many instances, divorce cases are challenging and emotionally taxing experiences. For this reason, it’s common for people to prefer working with an attorney of the same gender because they feel as though the attorney can empathize and understand their situation more. At the end of the day, the gender of your attorney may not affect the outcome of your case, but it’s important to feel as comfortable as possible while navigating through the process. At Wilson Whitaker Rynell, our experienced female divorce attorneys offer compassionate and empathetic approaches while they develop a comprehensive legal strategy to represent you. Why Should You Choose a Female Divorce Lawyer? There are many reasons why hiring a female divorce attorney can help you throughout your divorce. 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Whether it’s issues surrounding custody of children, alimony, or asset division, our female divorce lawyers ensure each client receives high-quality legal advice. Our firm’s female divorce attorneys provide the highest level of personal attention, ensuring that each client’s unique needs and concerns are addressed through every step. Unique Challenges Women Face in Family Law Disputes in Texas Family law disputes can be emotionally charged and legally complex, especially for women navigating the process in Texas. Women often encounter unique challenges due to their roles in the marriage and family dynamic, particularly when it comes to child custody, child support, and the division of marital assets. Child Custody Challenges In many marriages, women take on the primary caregiving role for their children. However, when it comes to custody decisions, courts in Texas prioritize the best interests of the child over parental gender. 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Understanding Writs of Execution in Texas: A Layperson’s Guide If a court determines that someone owes money to another party, the debtor—referred to as the "judgment debtor"—typically has 30 days to pay off the debt. If the debt remains unpaid after this time, the creditor, or "judgment creditor," can take legal action to enforce the payment through a Writ of Execution . This legal process, governed by Texas law, enables creditors to collect what they are owed by seizing and selling the debtor’s non-exempt assets. What Is a Writ of Execution? Under Texas Rules of Civil Procedure 629 , a Writ of Execution is a court order that authorizes a sheriff or constable to seize the debtor’s property to satisfy the debt. This writ is an essential tool for creditors when voluntary repayment has not occurred. Once the writ is issued, it is handed over to a county constable or sheriff, who is required to act “without delay” in collecting the debtor’s real and personal property. The seized property is then sold, and the proceeds are used to pay off the debt. If multiple writs are filed against the same debtor, the assets are distributed in the order the writs were received. What Property Can Be Seized Under a Writ of Execution? Texas law is very specific about which types of property can and cannot be seized to satisfy a judgment. Exempt Property Certain assets are protected from seizure under Texas Property Code § 41.001. These include: The debtor’s homestead (primary residence) Wages earned from employment Professionally prescribed health aids Workers’ compensation benefits College savings plans Some insurance benefits Personal property valued up to $50,000 for individuals and $100,000 for families Unique to Texas, the law also protects items like family Bibles, two firearms, pets, and for rural residents, livestock (e.g., 12 head of cattle and 120 fowl). This extensive list reflects Texas's cultural heritage and values. Non-Exempt Property Assets that are generally not exempt include: Vacation homes Timeshares Pleasure boats Airplanes Jewelry exceeding certain value thresholds The specific procedures for seizing different types of property are detailed in Texas Rules of Civil Procedure 639 . Can a Writ of Execution Be Avoided? Judgment debtors have a few options to avoid the execution of a writ: Filing a Supersedeas Bond A supersedeas bond can temporarily halt enforcement of the writ. This bond, filed with the county clerk or justice of the peace, preserves the status quo while the debtor seeks further legal remedies. This option is governed by Texas Rules of Civil Procedure 634 . Challenging the Execution Debtors can file a claim for wrongful execution in situations such as: The debt has already been paid Exempt property is being seized The levy is excessive Additionally, courts take extra care to protect property classified as a homestead under Texas Property Code § 41.002(c) . When only one spouse is responsible for the debt, Texas Family Code § 3.202(a) and related provisions provide guidance on levying against community or separate property. The Role of County Officials in Executing the Writ Once the writ is issued, its enforcement falls on county officials, typically a sheriff or constable. These officials must act in accordance with Civ. Prac. & Rem. Code § 34.072 , which requires them to execute the writ and report back to the court. They must: Give proper notice of the sale of seized property Ensure the proceeds are appropriately delivered to the creditor Avoid overstepping legal boundaries, such as seizing exempt property Failing to execute the writ properly can result in serious consequences, where a sheriff’s refusal to levy on a property initially listed as exempt (but later deemed abandoned) led to court action and damages awarded to the creditor. 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Both creditors and debtors must ensure compliance with these rules to avoid unnecessary complications. For creditors, failure to properly enforce the writ could mean losing the opportunity to collect on a judgment. For debtors, not responding appropriately to a writ could result in the loss of valuable assets, even those that might have been exempt.
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The Wilson Legal Group are Dallas attorneys that specializes in Patents, Trademarks, Copyrights, Trade Secrets, Complex Litigation, Business/Corporate Law, Family Law and Real Estate Law. At the Wilson Legal Group, our clients are our focus. Our philosophy is simple and straight-forward: Understand our clients' needs, hopes, and interests in order to help them flourish. Our staff strives to build strong relationships with our clients in order to appreciate their best interests and help them achieve their goals.

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