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512-691-4100 AUSTIN
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Handling Reptile Theory In Litigation Practice

Chelsea Lankford • December 27, 2023

What Is The Reptile Theory In Civil Cases?

The Reptile Theory has emerged in civil cases as a fascinating and often debated strategy. It functions almost like a psychological ninja move. This theory, developed by David Ball and Don Keenan, is traditionally associated with personal injury cases. However, its application extends far beyond, infiltrating various realms of civil law. 


At its core, the Reptile Theory is a litigation strategy that targets the most primal part of the human brain, the part concerned with basic survival instincts. The theory operates on the premise that by appealing to the innate survival instincts of a jury, an attorney can elicit a strong emotional response that sways their decision-making. The crux of this approach lies in framing the legal issue at hand not just as a matter of law or fact, but as a broader concern for community safety and well-being.

Reptile Theory vs. Golden Rule Theory

The Golden Rule and Reptile theories offer two contrasting approaches to swaying a jury in legal strategy. The Golden Rule theory is all about empathy, asking jurors to step into the shoes of someone directly involved in the case. It’s like saying to the jury, “Imagine this was happening to you.” This empathetic angle, while noble in intention, often raises eyebrows in the courtroom because it can sway jurors from being objective. They might start leaning towards decisions colored by their own emotions and personal experiences rather than sticking to the facts and law. In stark contrast, the Reptile Theory takes a different route. It plays on the jurors’ instinct for self-preservation and community safety. Here, the case is framed as a potential threat to the wider community, not just the individuals involved. This strategy is designed to tap into a more collective sense of protection, steering jurors to respond based on a communal sense of safety rather than personal connection or empathy.

ABC vs. XYZ: A Battle for Business Ethics and Intellectual Rights

Sample Scenario: ABC Corporation and XYZ Inc. were business partners in a joint venture to develop innovative software solutions. During their collaboration, ABC Corporation invested significantly in research and development, creating a unique software product that became the venture's cornerstone. However, tensions arose, and the partnership eventually dissolved. In the dissolution agreement, it was clearly stated that ABC Corporation retained exclusive rights to the software they developed.


Despite this agreement, XYZ Inc. continued to use the software without ABC Corporation's consent. This unauthorized usage not only breached the dissolution agreement but also posed a significant threat to ABC Corporation's business interests and intellectual property rights. Consequently, ABC Corporation decided to take legal action against XYZ Inc. for breach of contract and infringement of intellectual property rights.


Application of Reptile Theory: In pursuing the lawsuit, ABC Corporation's legal team decided to employ the Reptile Theory. Rather than focusing solely on the legalities of contract breach and intellectual property infringement, they chose to frame the issue in a broader context. The attorneys argued that XYZ Inc.'s actions endangered the principles of fair business practices and the sanctity of contractual agreements. They highlighted how such behavior, if left unchecked, could undermine the trust and security essential to the business community at large.


ABC's Legal Chess: Outmaneuvering XYZ's Reptilian Gambit

To effectively counter the Reptile Theory employed by XYZ Inc., ABC Corporation’s legal team would need to adopt a multifaceted strategy. The key lies in shifting the focus from emotional and instinctual responses back to objective legal analysis and the specific facts of the case. Here’s how they might approach it:


  1. Refocusing on Facts and Law: ABC’s attorneys would concentrate on the concrete details of the contract and the specific legal rights at issue. They would meticulously outline how XYZ Inc.’s use of the software violates the clear terms of the dissolution agreement and infringes on ABC’s intellectual property rights. This approach aims to steer the jury’s attention back to the legal merits of the case rather than the broader emotional appeals.
  2. Challenging Emotional Appeals – Golden Rule Theory: Recognizing that the Reptile Theory relies on tapping into the jurors’ primal fears, ABC’s team would work to diffuse these emotional tactics. They might argue that while the integrity of business practices is important, the case at hand is specifically about XYZ Inc.’s breach of contract and should be decided on those grounds alone.
  3. Using Expert Testimony: To bolster their fact-focused strategy, ABC might bring in legal and industry experts. These experts could testify about standard business practices and contractual norms, highlighting the legitimacy of ABC’s claims and countering any exaggerated assertions about the broader impact of XYZ’s actions.
  4. Addressing Juror Responsibility: In their statements and closing arguments, ABC’s lawyers would remind the jury of their duty to make decisions based on law and evidence. They would emphasize the importance of an objective verdict that respects the specifics of the contractual agreement and intellectual property laws.
  5. Pre-Trial Motions: If feasible, ABC’s legal team might file pre-trial motions to limit the use of certain emotional appeals based on the Reptile Theory, arguing that they are irrelevant and prejudicial to an unbiased consideration of the case.
  6. Highlighting XYZ’s Breach: Finally, ABC’s team would continually highlight the fact that XYZ’s breach of contract is the core issue. They would argue that a verdict against XYZ serves to uphold contract law and intellectual property rights, which are fundamental to fair and ethical business practices.


Jane’s Emotional Edge: Reptile Theory in a Custody Case Background: 

Sample Scenario: Jane and John Doe had been married for seven years and had two young children. During their marriage, John was often away for work, leaving Jane to manage most of the childcare and household responsibilities. As their relationship deteriorated, the couple decided to divorce. In the custody hearings, both parents sought primary custody of the children. John argued that his financial stability and ability to provide a better living standard made him the more suitable parent for primary custody.


Application of Reptile Theory: Jane’s attorney chose to employ the Reptile Theory in the custody battle. Rather than focusing solely on the traditional arguments of financial stability or living conditions, the attorney framed the issue in terms of the children's emotional security and developmental needs. The argument was crafted to emphasize the potential negative impact of uprooting the children from their primary caregiver, while highlighting a stable and consistent emotional environment which in this case was provided by Jane.

John’s Strategy: Reframing the Custody Debate

John's Defense Strategy: Recognizing that Jane's attorney is using the Reptile Theory to appeal to the jury’s protective instincts towards the children, John's lawyer would aim to shift the focus back to a balanced and comprehensive view of parenting. The key strategy would involve presenting John not just as a financial provider but as a loving and involved parent, despite his work-related absences.


  1. Highlighting Parental Involvement: John's attorney would bring forth evidence and instances demonstrating John’s active involvement in the children’s lives. This could include his participation in important events, efforts to maintain a strong bond despite work commitments, and his plans to adjust his work schedule to be more present post-divorce.
  2. Refuting Emotional Security Arguments: To counter the argument about emotional security and stability, John’s attorney would emphasize the importance of both parents in the children’s lives. They would argue that a balanced custody arrangement would provide the children with a sense of normalcy and stability, maintaining strong relationships with both parents.
  3. Expert Testimony: The attorney might use testimony from child psychologists or family therapists to discuss the benefits of shared parenting. This would serve to counter the notion that staying primarily with one parent (Jane) is in the best interest of the children’s emotional and psychological well-being.
  4. Emphasizing John's Capabilities: The argument would also focus on John’s capability and commitment to providing not just financially but also emotionally and physically for the children. John’s attorney would aim to paint a picture of a well-rounded, capable parent who can offer a stable, nurturing environment.
  5. Addressing the Jury’s Role: In addressing the jury, John’s lawyer would emphasize the importance of evaluating all aspects of parenting and the well-being of the children. The attorney would remind the jury of their duty to consider the facts objectively and decide based on the children’s best interests in a holistic sense.


It's clear that both the Reptile Theory and the Golden Rule Theory, despite their intriguing approaches to persuasion in civil litigation, are met with a certain level of skepticism and caution. Their use in cases like ABC Corporation vs. XYZ Inc. and the custody dispute between Jane and John Doe highlights the complexities and ethical considerations inherent in employing psychological strategies in the courtroom. These theories, while offering innovative ways to connect with juries, often tread a fine line between persuasive argumentation and manipulation.


The Reptile Theory, with its focus on triggering primal instincts for community safety, and the Golden Rule Theory, which appeals to personal empathy, both risk steering jurors away from objective decision-making based on facts and the law. As demonstrated in the counterstrategies employed by ABC Corporation and John Doe's legal teams, there is a growing recognition of the need to maintain fairness and impartiality in legal proceedings. These examples illustrate the crucial balance that must be struck between effective advocacy and the ethical obligations of legal professionals. Ultimately, the pursuit of justice in the legal system hinges not on exploiting emotional biases, but on upholding principles of law and ensuring that decisions are grounded in objective, fact-based reasoning.

A person is holding a cell phone in front of a book titled artificial intelligence
By John Wilson February 19, 2025
Copyright and Translated Content: Who Owns the Creative Rights? Understanding Copyright Law and Translation Copyright law protects creative work and bestows sole authority over the work upon the creators. For example, the owner of the work of a novel has the right over the work under the concept of the right under the copyright. Courts have found that “the degree of protection afforded by the copyright is measured by what is actually copyrightable in the publication and not by the entire publication.” See, e.g., Dorsey v. Old Sur. Life Ins. Co., 98 F.2d 872, 873 (10th Cir. 1938) (emphasis added). For translations, the situation is not very clear. Translations involve creative judgments over word translation and not the translation of mere words. Hence the knowledge about the applicability of the concept of the right over the work is essential for establishing the right over the work. For example, a Court in the Northern District of California stated that: “ the determinative question is whether Plaintiff holds a valid copyright. ” Signo Trading Intern. Ltd. v. Gordon, 535 F. Supp. 362, 363 (N.D. Cal. 1981). The Signo Trading Court dismissed Plaintiff’s infringement claims because plaintiff did not have a valid copyright as a matter of law in the translations and transliterations at issue because they lacked the “requisite originality.” Id. at 365. Can Translation Be Considered a Creative Process? The Practice of Translating Translation goes beyond the replacement of one word by the equivalent word from the source text. Translating literary work, poetry, and fiction with deeper meanings beyond the surface text is a complex, artistic process. Translating books like The Iliad, for instance, requires the practice of artistic translation to translate the emotions, thoughts, and the culture correctly. Technical Translations and Legal Translations Conversely, technical writing and texts for the law need less creativity and instead value correctness over all else. These writing forms require strict adherence to the original sense, leaving very little room for artistic interpretation. Translations for these writing forms thus typically involve less creative contribution and less potential for the work being protected by copyright. Why Is Creativity Important for Translations for Copyright? Originality when translating For a work to be subject to copyright, some creativity, however slight, is essential. Even when the translation is taken from the work, the translation also includes some creative work by the translator. This creativity can make the translation subject to copyright. A derivative work must “recast, transform[], or adapt[]” a preexisting work and “consist[] of editorial revisions, annotations, elaborations, or other modifications which, as a whole, represent an original work of authorship.” Id. In other words, it must change or alter the pre-existing work’s content and must itself be an original work of authorship. The Supreme Court stated that “ [t]he sine qua non of copyright is originality ” and that “ [t]o qualify for copyright protection, a work must be original to the author. ” Feist Publ’ns, Inc. v. Rural Tel. Serv. Co., Inc., 499 U.S. 340, 361 (1991) at 345. “Original, as the term is used in copyright, means only that the work was independently created by the author (as opposed to copied from other works), and that it possesses at least some minimal degree of creativity.” Id. (citing 1 M. Nimmer & D. Nimmer, Copyright §§ 2.01[A], [B] (1990)). In granting a Rule 12 motion to dismiss, the Signo Trading Court held that: " It is inconceivable that anyone could copyright a single word or a commonly used short phrase, in any language. It is also inconceivable that a valid copyright could be obtained for a phonetic spelling, using standard Roman letters, of such words or phrases. Although lists of words and translations of larger works may be copyrightable, Plaintiff cannot claim credit for any of the elements which make those things copyrightable. For these reasons, Plaintiff does not hold a valid copyright on the translations or transliterations ... " Signo Trading, 535 F. Supp. at 365. The Problem of the Derivative Work However, translations are generally "derivative works" - derived from the work of another. Because of this, the owner or author of the work is generally required to agree to the translation. Translations made illegally can be held under the classification of copyright violations, even when the translator has added creative elements. Who Has the Right over the Translated Work? Employer-Commissioned Translations Ownership of the copyright for the translation work varies. If the translation is commissioned by the owner of the original work, the owner will retain the right. Even when the translator adds creativity by passing over the original emotions and thoughts, the owner will not necessarily lose the right over the translation work. In some circumstances, the translation work can be accredited by the translator without them holding the right over the work. Independent Translations If a translation is performed independently by the translator, the translator can even be identified as the co-author of the translation. Nevertheless, the author typically has the underlying copyright, restricting the translator’s right over the work. Creative Translations from the Public Domain In certain cases, a translation may be creative enough to warrant its own copyright. For example, a translator adapting a classic work or a book in the public domain into modern language may introduce enough originality to qualify for copyright protection. However, direct, word-for-word translations are typically not considered original enough to receive new copyright protection. What About Machine Translations? The Human Creativity Copyright Requirement Machine-generated translations, including those produced by platforms like OpenAI , operate through advanced algorithms that replicate language patterns rather than capture the human touch. Unlike translations crafted by human translators who often infuse cultural insight and genuine emotion into the work, OpenAI's output is rooted in statistical patterns and data. Consequently, while these translations are impressively efficient and accurate, they typically fall short of the originality required for copyright protection. This distinction underscores the human creativity requirement needed to secure a valid copyright . Ultimately, although machine-generated translations serve as powerful tools, they do not offer the same legal and creative protections as those provided by human translators. The Bottom Line: Navigating Copyright in Translations Translations occupy the middle ground under the law of the copyright. Albeit the right of the original author generally has the right under the copyright, the right under the copyright can also be claimed by the translator provided the translation is creative enough. Central considerations here include the creativity the translator has added, the nature of the work being translated, and whether the work is under the public domain. These considerations establish the right of the owner under the copyright for the translation. Why Wilson Whitaker Rynell for Your Copyright Work? At Wilson Whitaker Rynell, our professional lawyers specialize in the practice of copyright law and copyright litigation , including the complex subject matter of translation work. We can provide you with advice about the ownership of your work under the provisions of the copyright, and protect your creative property. If you are the author, the publisher, or the translator, you can rely upon the advice from our firm. Copyright Translation FAQS
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Female Divorce Attorneys in the Dallas-Fort Worth Area In many instances, divorce cases are challenging and emotionally taxing experiences. For this reason, it’s common for people to prefer working with an attorney of the same gender because they feel as though the attorney can empathize and understand their situation more. At the end of the day, the gender of your attorney may not affect the outcome of your case, but it’s important to feel as comfortable as possible while navigating through the process. At Wilson Whitaker Rynell, our experienced female divorce attorneys offer compassionate and empathetic approaches while they develop a comprehensive legal strategy to represent you. Why Should You Choose a Female Divorce Lawyer? There are many reasons why hiring a female divorce attorney can help you throughout your divorce. For one, they often have experience working on issues that disproportionately affect women in divorce such as spousal support (alimony), child custody disputes, and asset division. Additionally, female divorce lawyers offer a unique level of empathy, understanding, and communication. As a result, many clients feel that they are more approachable and compassionate, which is beneficial when dealing with the emotional turmoil of the process. More importantly, female divorce attorneys are more familiar with how the court treats women in divorce cases and use this knowledge to strategically protect their clients’ interests, whether male or female. Why Our Female Divorce Attorneys May be Right for You At Wilson Whitaker Rynell, our female divorce attorneys are skilled, knowledgeable professionals, they also have many years of experience in handling complex divorce cases. Whether it’s issues surrounding custody of children, alimony, or asset division, our female divorce lawyers ensure each client receives high-quality legal advice. Our firm’s female divorce attorneys provide the highest level of personal attention, ensuring that each client’s unique needs and concerns are addressed through every step. Unique Challenges Women Face in Family Law Disputes in Texas Family law disputes can be emotionally charged and legally complex, especially for women navigating the process in Texas. Women often encounter unique challenges due to their roles in the marriage and family dynamic, particularly when it comes to child custody, child support, and the division of marital assets. Child Custody Challenges In many marriages, women take on the primary caregiving role for their children. However, when it comes to custody decisions, courts in Texas prioritize the best interests of the child over parental gender. While this often works in favor of mothers, women may still face hurdles in proving they are better suited to provide the stable environment the child needs, especially if their ex-spouse disputes custody. Factors such as work schedules, living arrangements, and financial stability can come under scrutiny. Child Support Issues While Texas law allows women to seek child support, collecting these payments can sometimes prove difficult. Women awarded child support may find themselves dealing with ex-spouses who delay payments, make partial payments, or refuse to pay altogether. Enforcing child support orders often requires legal intervention, which can add to the emotional and financial strain. Division of Marital Assets In Texas, a community property state, marital assets are typically divided equitably during divorce. Women who are awarded assets such as the family home may face challenges related to maintaining the property, refinancing a mortgage, or covering associated expenses. Additionally, women who sacrificed their careers to support their spouses or raise children may feel disadvantaged during the division of assets if their earning potential is limited compared to their ex-spouse. How Your Divorce Attorney Will Support You Each divorce case is unique, and having an experienced attorney standing by you is vital. Whether you’re dividing assets, negotiating child custody, or managing other complex legal issues, the female divorce attorneys at Wilson Whitaker Rynell are here to protect the interests of you and your family. Our attorneys will take the time to understand your unique circumstances and empower you to make informed decisions that support your career, family and future. When you choose a female divorce attorney from Wilson Whitaker Rynell, you can trust that they will: Prioritize your family’s best interests. Negotiate with integrity, ensuring fairness and transparency. Clearly explain all your options and their potential outcomes. Help you create the future you want by offering trusted legal advice. Use efficient methods to minimize unnecessary costs and keep the process manageable. Navigating family law disputes requires a thorough understanding of Texas family law and strong advocacy. Women facing divorce or other family law issues are encouraged to seek an experienced family law attorney who can provide personalized guidance. A skilled lawyer can help craft a strategy that protects their rights and ensures a fair resolution. This includes representing their interests in court, negotiating settlements, and helping enforce orders such as child support or spousal maintenance.
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By John Wilson January 23, 2025
Understanding Writs of Execution in Texas: A Layperson’s Guide If a court determines that someone owes money to another party, the debtor—referred to as the "judgment debtor"—typically has 30 days to pay off the debt. If the debt remains unpaid after this time, the creditor, or "judgment creditor," can take legal action to enforce the payment through a Writ of Execution . This legal process, governed by Texas law, enables creditors to collect what they are owed by seizing and selling the debtor’s non-exempt assets. What Is a Writ of Execution? Under Texas Rules of Civil Procedure 629 , a Writ of Execution is a court order that authorizes a sheriff or constable to seize the debtor’s property to satisfy the debt. This writ is an essential tool for creditors when voluntary repayment has not occurred. Once the writ is issued, it is handed over to a county constable or sheriff, who is required to act “without delay” in collecting the debtor’s real and personal property. The seized property is then sold, and the proceeds are used to pay off the debt. If multiple writs are filed against the same debtor, the assets are distributed in the order the writs were received. What Property Can Be Seized Under a Writ of Execution? Texas law is very specific about which types of property can and cannot be seized to satisfy a judgment. Exempt Property Certain assets are protected from seizure under Texas Property Code § 41.001. These include: The debtor’s homestead (primary residence) Wages earned from employment Professionally prescribed health aids Workers’ compensation benefits College savings plans Some insurance benefits Personal property valued up to $50,000 for individuals and $100,000 for families Unique to Texas, the law also protects items like family Bibles, two firearms, pets, and for rural residents, livestock (e.g., 12 head of cattle and 120 fowl). This extensive list reflects Texas's cultural heritage and values. Non-Exempt Property Assets that are generally not exempt include: Vacation homes Timeshares Pleasure boats Airplanes Jewelry exceeding certain value thresholds The specific procedures for seizing different types of property are detailed in Texas Rules of Civil Procedure 639 . Can a Writ of Execution Be Avoided? Judgment debtors have a few options to avoid the execution of a writ: Filing a Supersedeas Bond A supersedeas bond can temporarily halt enforcement of the writ. This bond, filed with the county clerk or justice of the peace, preserves the status quo while the debtor seeks further legal remedies. This option is governed by Texas Rules of Civil Procedure 634 . Challenging the Execution Debtors can file a claim for wrongful execution in situations such as: The debt has already been paid Exempt property is being seized The levy is excessive Additionally, courts take extra care to protect property classified as a homestead under Texas Property Code § 41.002(c) . When only one spouse is responsible for the debt, Texas Family Code § 3.202(a) and related provisions provide guidance on levying against community or separate property. The Role of County Officials in Executing the Writ Once the writ is issued, its enforcement falls on county officials, typically a sheriff or constable. These officials must act in accordance with Civ. Prac. & Rem. Code § 34.072 , which requires them to execute the writ and report back to the court. They must: Give proper notice of the sale of seized property Ensure the proceeds are appropriately delivered to the creditor Avoid overstepping legal boundaries, such as seizing exempt property Failing to execute the writ properly can result in serious consequences, where a sheriff’s refusal to levy on a property initially listed as exempt (but later deemed abandoned) led to court action and damages awarded to the creditor. Preventing Fraudulent Transfers One challenge creditors face is when debtors attempt to hide or transfer assets to avoid collection. To address this, Texas follows the Uniform Fraudulent Transfer Act under Tex. Bus. & Comm. Code § 24.001 et seq .. This act provides legal remedies to creditors when a debtor’s transfer of assets is deemed fraudulent. Effect of a Defendant's Death on Writs of Execution Under Civ. Prac. & Rem. Code § 34.072 , the death of a defendant after a writ of execution is issued halts execution proceedings. However, any lien acquired from the writ's levy is still enforceable by the county court when paying off the deceased's debts. Why Proper Execution Of The Writ Is Crucial The rules for filing and serving a Writ of Execution are strict and detailed. Missteps, such as filing the writ in the wrong county, failing to serve the proper parties, or missing key deadlines, can lead to delays or even render the writ ineffective. Both creditors and debtors must ensure compliance with these rules to avoid unnecessary complications. For creditors, failure to properly enforce the writ could mean losing the opportunity to collect on a judgment. For debtors, not responding appropriately to a writ could result in the loss of valuable assets, even those that might have been exempt.
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The Wilson Legal Group are Dallas attorneys that specializes in Patents, Trademarks, Copyrights, Trade Secrets, Complex Litigation, Business/Corporate Law, Family Law and Real Estate Law. At the Wilson Legal Group, our clients are our focus. Our philosophy is simple and straight-forward: Understand our clients' needs, hopes, and interests in order to help them flourish. Our staff strives to build strong relationships with our clients in order to appreciate their best interests and help them achieve their goals.

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